Clear Expectations Yield Success

Cathie Leimbach • February 20, 2024

Effectively communicating workplace expectations involves providing specific details about the desired outcomes and setting clear deadlines. For instance, if a marketing team is tasked with launching a new product campaign, expectations could include developing a comprehensive marketing strategy, creating engaging content for various platforms, and achieving a specific target for website traffic or sales conversions.


To illustrate, one expectation might be to increase website traffic by 20% within the first month of the campaign launch. This expectation is clear, measurable, and aligns with the overall goal of the project. Additionally, specifying a deadline, such as achieving this milestone by the end of the first quarter, provides a tangible timeframe for team members to work towards.


Similarly, if the software development team is working on a new app release, expectations could include delivering a bug-free product with specific features. Deadlines could be set for the completion of coding, then of testing, and finally, ensuring the app is ready for launch by a particular date, such as the end of the fiscal year.



By providing concrete expectations and deadlines, employees gain a clear understanding of what is required of them and when it needs to be accomplished. This clarity fosters accountability, enables effective planning, and ultimately leads to successful project outcomes.

Why Great Leaders Are Worth Every Penny

By Cathie Leimbach • July 8, 2025
Based on research by Boris Groysberg, Harvard Business School

Why Employees Stay: Building a Workplace People Love

By Cathie Leimbach • July 1, 2025
Keeping good employees isn't about luck – it's about creating a place where people genuinely want to work. When companies focus on what really matters to their staff, they see amazing results in loyalty and performance. Talk Openly and Build Trust The best workplaces encourage honest conversations. Employees feel safe sharing ideas and asking questions without worry. When managers are clear about company goals and changes, it creates trust. People stay when they feel their voices matter. Help People Grow Nobody wants to be stuck in the same job forever. Smart companies invest in training and show clear paths for advancement. When workers see chances to learn new skills and move up, they choose to grow with the company instead of leaving for something better. Respect Life Outside Work Great employers know their people have families and interests beyond the office. They offer flexible hours and reasonable workloads. When companies care about their employees' well-being, those employees care more about their work.  These simple changes create a win-win situation where everyone benefits. For even more insights on building a workplace people love, check out Employees Never Quit . What could your workplace do differently to keep great people around?
More Posts