Clear Expectations Yield Success

Cathie Leimbach • February 20, 2024

Effectively communicating workplace expectations involves providing specific details about the desired outcomes and setting clear deadlines. For instance, if a marketing team is tasked with launching a new product campaign, expectations could include developing a comprehensive marketing strategy, creating engaging content for various platforms, and achieving a specific target for website traffic or sales conversions.


To illustrate, one expectation might be to increase website traffic by 20% within the first month of the campaign launch. This expectation is clear, measurable, and aligns with the overall goal of the project. Additionally, specifying a deadline, such as achieving this milestone by the end of the first quarter, provides a tangible timeframe for team members to work towards.


Similarly, if the software development team is working on a new app release, expectations could include delivering a bug-free product with specific features. Deadlines could be set for the completion of coding, then of testing, and finally, ensuring the app is ready for launch by a particular date, such as the end of the fiscal year.



By providing concrete expectations and deadlines, employees gain a clear understanding of what is required of them and when it needs to be accomplished. This clarity fosters accountability, enables effective planning, and ultimately leads to successful project outcomes.

Quiet Cracking: Why Burnout Is Harder to Spot—and Fix—Than You Think

By Cathie Leimbach • October 28, 2025
Based on Jen Colletta’s article To Tackle ‘Quiet Cracking,’ Start with Transformation in These 3 Areas.

Maximize Your Day: Start the Night Before

By Cathie Leimbach • October 21, 2025
Want to boost your performance? According to James Hewitt, author of Regenerative Performance , a truly high-performance day doesn't begin when your alarm goes off—it starts the night before. Hewitt shows that rest isn't a reward you earn after a busy day; it's a vital part of your work strategy. Think of sleep as a required meeting for your brain and body to repair and prepare. Without proper rest, you can't show up as your best self, and the consequences are serious. Here’s a startling fact from research: Staying awake for 17 to 19 hours straight can impair your performance as much as having a blood alcohol concentration (BAC) of 0.05% . While the legal limit for driving in the U.S. is 0.08% BAC, many countries consider 0.05% to be legally impaired. After 24 hours of wakefulness, impairment is similar to having a 0.10% BAC, which is well over the legal limit. This level of fatigue slows your reaction time by up to 50%! To avoid this dangerous drop in performance, Hewitt offers a few top tips for better sleep: Create a Buffer: Spend the hour before bed winding down. Avoid work, stressful news, and intense exercise. Manage Your Light: Dim the lights and stop using electronic screens about 30 minutes before sleep. Be Consistent: Go to bed and wake up around the same time every day. By making sleep a priority, you're not just resting; you're actively preparing for success with a sharp, clear, and high-performing mind. View Maximize Your Day to see exactly how fatigue affects your performance!