Age and Gender Shape How Employees Want to Be Appreciated

Cathie Leimbach • June 10, 2025

In today’s evolving workplace, one constant remains: employees want to feel valued. Interestingly, research comparing data from before and after COVID-19 shows that employees' preferred languages of appreciation have remained remarkably consistent over time. However, age and gender differences reveal important nuances leaders shouldn’t ignore.


Gender differences are clear. Men more frequently chose Acts of Service as their preferred form of appreciation (26%), while women gravitated toward Words of Affirmation (46%). When asked about their least preferred language, women were more likely to rank Acts of Service at the bottom, while men showed a strong dislike for Tangible Gifts.


Age also matters. Employees over 60 overwhelmingly preferred Words of Affirmation (48%), while the youngest generation (under 20) leaned toward Quality Time (33%). These trends suggest that life stage and workplace experience shape what appreciation feels most meaningful.



The takeaway? While core preferences haven't shifted dramatically post-COVID, effective leaders need to understand and respond to individual differences. Avoid blanket strategies and invest in knowing how each team member feels most valued. Personalized appreciation builds stronger teams—across every generation and gender.


For further details, see Dr. Paul White’s article on gender differences in appreciation preference.

Inspire Positivity Through Hope

By Cathie Leimbach • August 5, 2025
Leadership isn't just about solving problems—it's about fostering a culture of hope. Hope is a powerful force that can transform workplaces, especially during challenging times. When leaders embody hope, they inspire their teams to believe in a brighter future and persevere through adversity. A hopeful leader sees beyond obstacles and focuses on opportunities. They set clear goals, celebrate small victories, and maintain a positive outlook even in the face of uncertainty. By nurturing hope, they empower their team to stay motivated and resilient. Imagine a workplace where every challenge is met with optimism and every setback is seen as a learning opportunity. That's the environment a hopeful leader cultivates—one where individuals feel supported, valued, and capable of achieving great things together. Let's embrace hope as a cornerstone of leadership. Together, we can create workplaces where positivity thrives, challenges are conquered, and success is a shared journey.

How Leadership Development Powers Economic Growth

By Cathie Leimbach • July 29, 2025
Rosabeth Moss Kanter, a respected professor at Harvard Business School, has spent her career connecting the dots between leadership and economic innovation. Her work shows that developing strong leaders doesn’t just benefit companies—it creates ripple effects that boost entire communities and economies. Effective leaders encourage teamwork, spark innovation, and help their organizations adapt to change. That kind of forward-thinking leadership attracts investment, drives productivity, and supports long-term growth. Kanter believes leadership isn’t a soft skill—it’s a strategic asset. She famously said, “Strategic leadership is an economic resource,” reminding us that developing talent is more than an HR initiative—it’s an engine for prosperity. But good leaders aren’t born overnight. Building strong leadership takes training, mentorship, and a commitment to continuous learning. And when businesses and governments make that investment, the rewards show up as better jobs, stronger institutions, and thriving local economies. Kanter’s research is clear: the path to economic progress starts with leadership development. If we want innovation and growth, we need people equipped to lead with vision and impact.  👉 Want to explore this connection further? Check out: How Good Leadership Helps Innovation and Growth