The Power of Core Values: Why They Matter for Companies and Employees

Cathie Leimbach • May 6, 2025

Having strong core values is like giving your company a compass. These values guide decisions, shape culture, and help everyone work toward the same goals. When employees connect with these values, both they and the company benefit in many ways.


First, core values create a sense of unity. When everyone follows the same principles, teamwork becomes easier. People understand what matters and why certain choices are made. This shared understanding builds trust among coworkers.


Core values also make decision-making simpler. When facing tough choices, employees can ask, "Does this align with our values?" This creates consistency across the organization and helps avoid confusion.


For employees, connecting with company values brings greater job satisfaction. Working for an organization whose principles match your own feels meaningful. You're not just earning a paycheck—you're contributing to something you believe in.


If your organization doesn’t have core values, or you have values on paper that are no longer relevant,click here for a tool to help you identify values that express your business principles. 


Companies with clear values tend to attract people who naturally fit their culture. This leads to stronger teams, less turnover, and better performance. When new hires already share your values, they adapt more quickly and stay longer.



Finally, strong core values build customer trust. When a company consistently lives its values, people notice. This authenticity creates loyalty that advertising alone cannot buy.

By Cathie Leimbach December 16, 2025
As you’re wrapping presents this season, it’s also a great time to wrap up your year with intention. The end of the year offers a natural pause—a chance to reflect, appreciate, and celebrate the people who made a difference along the way. At work, we often move from one deadline to the next without stopping to say thank you. Take a moment to recognize your teammates. Maybe it’s the coworker who always had your back, or the leader who helped you stretch and grow. A sincere “thank you” or a short handwritten note can go a long way. It doesn’t need to be elaborate—just genuine. The same holds true in your personal life. When was the last time you told a friend or family member how much they mean to you? Between holiday plans and to-do lists, it’s easy to forget that our presence often matters more than any present. Every year brings both highs and lows. As this one comes to a close, choose to focus on what went right. Celebrate the small wins and acknowledge the people who supported you through the challenging moments. So, while you’re taping up gift boxes, take a little time to wrap up your year with gratitude. Send the text. Write the card. Let people know they’re valued. After all, the most meaningful gift you can give is helping someone feel truly appreciated. Want more simple, meaningful ways to express appreciation—without overspending?  👉 View Sharing Joy at Work Without Breaking the Bank for practical ideas you can use right away.
By Cathie Leimbach December 9, 2025
In Erica Dhawan’s book, Get Big Things Done, she defines Connectional Intelligence as the ability to combine knowledge, networks, and relationships to drive meaningful results. In today’s busy workplace, it’s not just what you know—it’s how well you connect that turns good ideas into big outcomes. Strong Connectional Intelligence within a team strengthens workplace morale and productivity by impacting four key attributes of high-performance cultures: Value Visibly – People perform better when they know their contributions matter. Leaders who highlight strengths, acknowledge effort, and celebrate progress create a culture where great work becomes contagious. Communicate Carefully – In an age of nonstop messages, clarity is a competitive advantage. Thoughtful communication reduces confusion, prevents conflict, and ensures that everyone moves forward with shared understanding. Collaborate Confidently – Connectional Intelligence flourishes when people feel empowered to contribute. Confident collaboration means inviting diverse perspectives, leveraging individual superpowers, and creating space for smart problem-solving. Trust Totally – Trust is the anchor of all high-performing teams. When leaders show reliability, transparency, and empathy, people take risks, share ideas, and stay aligned toward common goals. Connectional Intelligence helps teams innovate faster, break down silos, and accomplish what truly matters. Want to learn more? Visit Erica Dhawan’s website to explore her full body of work and deepen your understanding of Connectional Intelligence.