Behavioral Styles Can Make or Break Your Team

Cathie Leimbach • August 2, 2021

Do you ever experience this? Teams that aren’t effective, even though the members are talented. Conversations that go off track, no matter how hard you try to communicate. There’s one employee you can’t get through to no matter how hard you try. You are left with one question – why isn’t this working?

 

Here’s the thing. All of us have our own behavioral style. How do we communicate with others? Are we productive on our own, or need to be motivated? Do we question things or follow directions? 

 

Behavioral style is a pattern of habits and behaviors that can be observed. It is how you handle tasks and interact with other people. And behavioral styles impact productivity and how each of your employees interacts with their colleagues.

 

So why does it matter? Understanding how we approach the goals and tasks in front of us versus our employees’ approach helps us be better leaders. When we build teams based upon the team members’ behavioral styles, they are stronger and more productive. Creating a culture that is sensitive to how each colleague is wired decreases misunderstandings and increases productivity.

 

There are four styles outlined below. Most of us have a primary and secondary style, with bits and pieces from other styles appearing from time to time.  We rely mainly on our primary style to achieve our workplace tasks and goals. It explains 50% of how we behave at work. We exercise our secondary style when the primary style is not achieving our desired results. Our primary and secondary styles together explain 80% of our behavior. When we understand our own style and the style of each of our employees and colleagues, we can lead and work together more effectively. 

 

The Decisive Style blends a low level of emotional responsiveness with a high degree of assertiveness. People with this work style tend to be task-oriented, know where they are going and what they want. They get to the point quickly, are pragmatic and results-oriented. Limitations include impatience, being demanding, poor listening skills, and being quickly bored by routines and details.

 

The Expressive Style blends a high level of emotional responsiveness and assertiveness. People with this work style look at the big picture, often taking fresh and creative approaches to problems. They are willing to take risks to seize opportunities. They thrive in interactive situations, and their ability to charm, persuade, excite, and inspire people can be a strong motivating factor. Limitations include being unrealistic, not detail oriented, reactive, excitable, and having a tendency to listen to feelings more than logic.

 

The Steady Style combines higher than average responsiveness with comparatively low levels of assertiveness. Individuals with this style tend to be sympathetic to the needs of others and are sensitive to what lies beneath someone’s outward behavior. They are most likely to use empathy and understanding in interpersonal problem-solving situations. Limitations include being over accommodating, avoiding conflict, and resistance to change.

 

The Analytical Style tends to take a precise, deliberate, and systematic approach to work. They usually gather and evaluate a lot of data before acting. They are self-controlled, cautious, and prefer analysis over emotion. Limitations include being too hard on themselves, critical of others, overly cautious, and indecisive without “all” of the facts. 

 

Each behavioral style contributes to your organization. Understanding yours and adapting it to meet team members where they are helps you communicate and lead more effectively. Helping your employees understand their style increases productivity, improves communication, and builds more effective teams.

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation. The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization. 

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants