Competency Strengthens Trust
Cathie Leimbach • July 26, 2022

“People have confidence in those who stay fresh, relevant, and capable,” says David Horsager. When one is seen as competent, others are much more willing to delegate work without micromanaging.
Tony Robbins, who is known for encouraging people to develop their potential – to become their best, emphasizes that being competent isn’t all that matters. Others must view us as competent before they will trust us. It is up to us to demonstrate our competence. He shares several ways that we can demonstrate competence.
- Don’t be modest. Don’t be arrogant either. However, it is important to speak up about your strengths, volunteer for opportunities to demonstrate your knowledge and skills.
- Have an opinion. When a colleague asks for you ideas, share them. Never say that you don’t have anything valuable to say, that they should consult others instead of you, or that you don’t care about the matter at hand.
- Ask for advice. When you show that you aren’t a know-it-all, you are open to gathering information from others, and you have a collaborative mindset, others will appreciate you more. This increases their willingness to collaborate with you, giving you opportunities to demonstrate your competence.
- Be honest. Tell the truth, even if you think others may not like it. If others ask you to work in area in which you don’t have competence, let them know it is one of your weak areas.
- Demonstrate confidence. When you are competent, show your competence and confidence by speaking clearly, using a positive, assured voice, and displaying strong body language.
When you are competent, take advantage of opportunities to demonstrate it. This will strengthen the trust between you and your colleagues.
Having strong core values is like giving your company a compass. These values guide decisions, shape culture, and help everyone work toward the same goals. When employees connect with these values, both they and the company benefit in many ways. First, core values create a sense of unity. When everyone follows the same principles, teamwork becomes easier. People understand what matters and why certain choices are made. This shared understanding builds trust among coworkers. Core values also make decision-making simpler. When facing tough choices, employees can ask, "Does this align with our values?" This creates consistency across the organization and helps avoid confusion. For employees, connecting with company values brings greater job satisfaction. Working for an organization whose principles match your own feels meaningful. You're not just earning a paycheck—you're contributing to something you believe in. If your organization doesn’t have core values, or you have values on paper that are no longer relevant, click here for a tool to help you identify values that express your business principles. Companies with clear values tend to attract people who naturally fit their culture. This leads to stronger teams, less turnover, and better performance. When new hires already share your values, they adapt more quickly and stay longer. Finally, strong core values build customer trust. When a company consistently lives its values, people notice. This authenticity creates loyalty that advertising alone cannot buy.