Competency Strengthens Trust

Cathie Leimbach • July 26, 2022

“People have confidence in those who stay fresh, relevant, and capable,” says David Horsager. When one is seen as competent, others are much more willing to delegate work without micromanaging.

Tony Robbins, who is known for encouraging people to develop their potential – to become their best, emphasizes that being competent isn’t all that matters. Others must view us as competent before they will trust us.  It is up to us to demonstrate our competence. He shares several ways that we can demonstrate competence.

  1. Don’t be modest. Don’t be arrogant either. However, it is important to speak up about your strengths, volunteer for opportunities to demonstrate your knowledge and skills.
  2. Have an opinion. When a colleague asks for you ideas, share them. Never say that you don’t have anything valuable to say, that they should consult others instead of you, or that you don’t care about the matter at hand.
  3. Ask for advice. When you show that you aren’t a know-it-all, you are open to gathering information from others, and you have a collaborative mindset, others will appreciate you more. This increases their willingness to collaborate with you, giving you opportunities to demonstrate your competence.
  4. Be honest. Tell the truth, even if you think others may not like it. If others ask you to work in area in which you don’t have competence, let them know it is one of your weak areas.
  5. Demonstrate confidence. When you are competent, show your competence and confidence by speaking clearly, using a positive, assured voice, and displaying strong body language.

When you are competent, take advantage of opportunities to demonstrate it. This will strengthen the trust between you and your colleagues.

By Cathie Leimbach May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.
By Cathie Leimbach May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants