Connection Extends Trust

Cathie Leimbach • August 23, 2022

“People want to follow, buy from, and be around those who are willing to connect,” says David Horsager. “Trust is all about relationships, and relationships are best built by establishing genuine connection. Develop the trait of gratitude, and you will be a magnet.”

No person is an island. Human beings are meant to live around other human beings. As Stephen R. Covey says, the highest level of human development is interdependence, not independence.  We are at our best when we can enjoy each other’s company and leverage each other’s strengths. 

We earn money when we provide a product or service that benefits others, and we pay for goods and services that others provide to us. When we connect well with other people – when we have positive, appreciative relationships with others – we benefit materially and emotionally. Connecting well with others extends trust and loyalty. We have a sense of security and peace knowing that we are part of a reliable community – that we don’t have to ‘go it alone’.

In the work world, we need to have good relationship skills to connect with customers, workplace colleagues, and vendors. Relationship skills strengthen our capability to be a leader, a follower, and a team member during tough times. Connection confidence and competence are critical to thriving in our interdependent society.

Marta Wilson, a Forbes Books author, suggests improving our interpersonal connections by:

  • Striking up conversations to develop formal and informal relationships with a diversity of coworkers.
  • Looking for small and large ways that we can be unified with coworkers, customers, and suppliers.
  • Recognizing other people’s value. Acknowledge their strengths and achievements. 
  • Setting a positive tone in our work environment to build a culture of support and empowerment. This provides a safe environment to try new things, making it easier for people to grow and change to help their organization achieve its goals and fulfill its mission.

Every day of our lives we rely on others in our family, our workplace, and our community. Positive connections with those around us build trust, which in turn, provides a sense of security and peace, increasing our quality of life.  

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The Power of Core Values: Why They Matter for Companies and Employees

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Having strong core values is like giving your company a compass. These values guide decisions, shape culture, and help everyone work toward the same goals. When employees connect with these values, both they and the company benefit in many ways. First, core values create a sense of unity. When everyone follows the same principles, teamwork becomes easier. People understand what matters and why certain choices are made. This shared understanding builds trust among coworkers. Core values also make decision-making simpler. When facing tough choices, employees can ask, "Does this align with our values?" This creates consistency across the organization and helps avoid confusion. For employees, connecting with company values brings greater job satisfaction. Working for an organization whose principles match your own feels meaningful. You're not just earning a paycheck—you're contributing to something you believe in. If your organization doesn’t have core values, or you have values on paper that are no longer relevant, click here for a tool to help you identify values that express your business principles. Companies with clear values tend to attract people who naturally fit their culture. This leads to stronger teams, less turnover, and better performance. When new hires already share your values, they adapt more quickly and stay longer. Finally, strong core values build customer trust. When a company consistently lives its values, people notice. This authenticity creates loyalty that advertising alone cannot buy.
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