Create Clarity

Cathie Leimbach • April 8, 2020
five hands clasped in a circle

In Patrick Lencioni’s book, The Advantage , he outlines four disciplines of leading a healthy, successful organization or team. Team leaders who are intentional about leading in this disciplined manner will build teams who reach their goals and whose members experience job satisfaction.

Let’s look at the second discipline: Create Clarity.

Organizational and team leaders must be crystal clear about the group’s purpose, values, and workplace priorities. In Built to Last , Collins and Porras shared that when people grasp the purpose of the organization they are positioned to focus on the why of their work, and this leads to increased focus, commitment, and results.

If the leaders don’t agree on the purpose and priorities, how are the rest of the team members to be aligned? In The Four Disciplines of Execution by McChesney, Covey, and Huling, they share that when members of the senior management team are asked to list the organization’s top three priorities for the year it is fairly common for the lists to be completely different. If each manager is expressing different expectations to their downlines, it is little wonder that front-line employees are heading in different directions.

It takes time for the leadership team to Create Clarity , but without the leaders all being on the same page there are no common goals. And when team members aren’t heading in the same direction the organization’s efforts are disjointed, yielding mediocre results at best. Effective leaders do the difficult work of Creating Clarity to focus the organization and its resources, building a team that is positioned to achieve the organization’s goals.

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#theadvantage

Feedback Isn't a Download. It's a Dialogue.

By Cathie Leimbach • July 14, 2026
Most leaders know they should give feedback. Yet many avoid it. Not because they don't care, but because they worry they'll discourage someone, create conflict, or say the wrong thing. Unfortunately, when feedback is delayed, vague, or avoided, employees don't feel supported—they feel uncertain. Research highlighted in a recent McKinsey Quarterly article found that employees who receive regular, specific feedback are significantly more engaged than those who don't. The problem isn't that employees dislike feedback. They dislike feedback that feels judgmental, unclear, or disconnected from their growth. The strongest leaders understand something important: Feedback isn't a download. It's a dialogue. When leaders approach feedback as an employee development conversation rather than a list of mistakes, people become more open to hearing hard truths and more motivated to improve. Effective feedback communicates two powerful messages at the same time: I respect you. I believe you can grow. That combination changes everything. The best leaders don't simply evaluate past performance; they help employees see future potential. Rather than focusing only on what went wrong, they provide feedforward —guidance on what someone can do to become even more successful. High-performing organizations understand a simple truth: Improvement requires input. The question for leaders isn't whether to give feedback. It's whether our feedback leaves people feeling smaller—or stronger. Feedback doesn't change people. Better conversations do. Download our one-page guide: 5 Practices That Turn Feedback Into Growth Learn five practical ways to make every feedback conversation more productive, more encouraging, and more likely to inspire lasting growth. Conversation is where leadership happens

Performance Conversations: Clarity Is Kindness

By Cathie Leimbach • July 7, 2026
Most leaders want better performance. They want employees who take ownership, meet expectations, solve problems, and continue growing. Yet many leaders seldom initiate performance conversations – and when they do, it doesn’t go well. Leaders often hesitate because they fear discouraging people. Employees, meanwhile, don't know if they are missing the target. This can be costly. Research highlighted in McKinsey's Courageous Conversations article found that organizations with strong performance practices are four times more likely to outperform their peers. Yet fewer than one-third of employees believe performance reviews actually help them improve. The problem is not just a lack of performance conversations. It's a lack of clarity. The article points to a simple but powerful distinction: separate the hardware of performance from the software of performance. The hardware includes facts, goals, KPIs, commitments, timelines, and standards. The software includes tone, timing, relationships, empathy, and intent. When leaders clearly explain the facts while delivering them with care and respect, employees become more receptive to improvement. Strong leaders don't judge people—they diagnose work.  They focus on behaviors, actions, and results rather than character. They clarify expectations, provide coaching, and create frequent opportunities for alignment. In high-performing cultures, clarity isn't viewed as criticism. It is viewed as support. As the article notes, "Clarity is a kindness, and ambiguity is a burden." Employees deserve to know where they stand, what success looks like, and how to improve. When leaders provide that clarity with dignity and respect, performance conversations become growth conversations. And growth is where better results begin. Download the Performance Conversations: Hardware & Software Checklist for Leaders and learn how to have everyday performance discussions that include opportunities for growth, accountability, and stronger results.