Create Clarity

Cathie Leimbach • April 8, 2020
five hands clasped in a circle

In Patrick Lencioni’s book, The Advantage , he outlines four disciplines of leading a healthy, successful organization or team. Team leaders who are intentional about leading in this disciplined manner will build teams who reach their goals and whose members experience job satisfaction.

Let’s look at the second discipline: Create Clarity.

Organizational and team leaders must be crystal clear about the group’s purpose, values, and workplace priorities. In Built to Last , Collins and Porras shared that when people grasp the purpose of the organization they are positioned to focus on the why of their work, and this leads to increased focus, commitment, and results.

If the leaders don’t agree on the purpose and priorities, how are the rest of the team members to be aligned? In The Four Disciplines of Execution by McChesney, Covey, and Huling, they share that when members of the senior management team are asked to list the organization’s top three priorities for the year it is fairly common for the lists to be completely different. If each manager is expressing different expectations to their downlines, it is little wonder that front-line employees are heading in different directions.

It takes time for the leadership team to Create Clarity , but without the leaders all being on the same page there are no common goals. And when team members aren’t heading in the same direction the organization’s efforts are disjointed, yielding mediocre results at best. Effective leaders do the difficult work of Creating Clarity to focus the organization and its resources, building a team that is positioned to achieve the organization’s goals.

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Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!