Elevate Your Employees for Successful Change

Cathie Leimbach • October 22, 2024

According to experts Skerritt and Parsons, harnessing collective energy to drive change can be created by a three-step process, known as the “Three Es”. Let’s focus on the first E – Elevate.


Want your change efforts to be a success? It's all about getting your employees on board. Research shows that the results of change initiatives are much better when companies involve 20% to 30% of their  employees throughout the whole change process.


How do you get more people involved? Elevate a broad diversity of employees from simply doing what they are told to investigating, testing, providing feedback, and communicating the change.  


1.      Engage employees who love change. Ask them to beta test new processes and share their excitement for the benefits of the planned change.

2.      Leverage the capacity of employees who already have the skills needed to excel with the new technology, process, product, or service.

3.      Get input from a few employees who tend to discover problems and voice their concerns. Task them with finding solutions for the pitfalls.

4.      Request and listen to feedback from the ‘elevated’ employees with a ‘we really want to know the truth’ mindset.

5.      Involve several people who will be heavily impacted by the change in solving challenges that come to light.

6.      Once the beta testers and internal experts believe that the change will be beneficial, communicate the nature and timeline of the change in diverse ways. Be sure to include group meetings where beta testers share their experience, support, and excitement. 



By elevating many employees throughout the initial stages of the change effort, you can create a strong core of employees who are committed to your transformation. And that can make all the difference in your success.

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants