Empowering Your Team for Change
Cathie Leimbach • November 5, 2024

Have you ever felt like you were the only one trying to push your organization forward? It's a common struggle. But what if you could inspire a whole group of people to become champions of change?
That's where the "Three Es of Effective Change" come in. Let's focus on the second E: Empower.
Why is empowering a broad group of change champions so important?
- Role Models: When change-ready team members embrace new ways of thinking and working, they set an example for others to follow.
- Adoption: These role models can inspire and motivate their colleagues to adopt new behaviors.
- Positive Reinforcement: By highlighting successful behaviors, change champions can strengthen desired actions and discourage unproductive ones.
How can you do this?
- Identify Influencers: Look for people who have a strong influence on others. These might be managers, supervisors, or front-line employees.
- Provide Training: Equip these champions with the knowledge and skills they need to drive change.
- Give Them a Voice: Ask them to provide feedback to senior leadership on their progress on inspiring change and listen to their ideas and perspectives for addressing challenges along the way.
Remember:
- It's not just about communication: Change champions should also be seen as partners who can provide feedback and support.
- Be bold: Encourage your team to challenge the status quo and take risks.
- Create a tipping point: Even a small group of change-ready committed individuals representing a cross-section of the company can significantly impact the entire organization.
By empowering a broad group of change leaders, you can create a culture of innovation, collaboration, and continuous improvement.

Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation. The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants
