Engage Your Employees with Conversational Feedback

Cathie Leimbach • February 15, 2022

Conversational feedback is very effective at improving employee engagement. Yet, leaders often give their employees too little helpful feedback. When we rarely catch our team members doing things right and acknowledge their positive contributions, they aren’t sure if they are meeting expectations. And, when we don’t let them know what we wish them to do differently, how are they to realize improvement is required?


Even when we provide feedback, we not be encouraging them to repeat positive behaviors and to work towards improving their performance in weaker areas. Managers may tell employees they did a good job assisting customer Jones but if the feedback isn’t specific the employee doesn’t know which aspects of their customer interaction should be repeated and may not realize the positive impact of quality customer service. On the other hand, when employees don’t meet our expectations, if they don’t realize there is a need for improvement and don’t ‘hear’ and internalize our suggestions for improvement, they likely won’t become reliable high performers.


We are seven times as likely to remember something we say than something we just heard. Also, we have to hear, see, or say information several times before we will act on it. Therefore, when leaders and their employees have conversations about the team member’s performance, good performance gets repeated and areas that need improvement get addressed.


Let’s explore what conversational feedback looks like. Positive feedback has the most impact when it is shared in a live conversation. In-person is ideal with a video call or phone call being next best. The leader’s tone and body language tell the employee if their manager is simply going through the motions of showing appreciation or if her thank you is authentic. Only heart-felt thanks spurs an employee to make a habit of doing quality work. The most effective positive feedback is expressed promptly after the good work is noticed, names the specific behavior that is appreciated, and shares the impact of the employee’s action.


Highly effective corrective action involves two-way collaborative conversation. The manager briefly and calmly states the action or behavior that failed to meet expectations. Then he asks the employee questions to encourage self-realization about what caused the unfavorable situation and the impact this has on the people involved and on the organization. The employee is asked to suggest ways to correct the situation and is provided the support needed to improve performance. When the manager and the employee develop corrective action plans together the employee has a better understanding of what is expected and is usually more motivated to address the challenge at hand.


When employees feel that their good performance is valued and receive support to overcome their challenges, they become more engaged, increasing their satisfaction and the company’s success. Conversational feedback is the foundation of win/win/win workplace experiences, increasing employee morale, customer satisfaction, and company results. 


What can you do this month to develop your conversational feedback skills? You may be interested in enhancing your leadership skills through Conversational Management™.   

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants