Enhance Success by Empowering Employees
Cathie Leimbach • September 23, 2020
Many leaders believe that employees don’t care about workplace culture or company results. They stifle success by ignoring strategies that would attract, retain, and empower quality people. At Leadercast 2019, Ginger Hardage , former Senior Vice President of Culture and Communications at Southwest Airlines, debunked several underlying limiting beliefs. She shared five aspects of creating a culture that empowers employees and drives organizational success.
Hardage encourages leaders to:
- Be intentional about building a healthy, uplifting culture.
- Ensure the organization has defined its core values and talk about them regularly. Include values discussions in job interviews and staff meetings.
- Ignore the naysayers who think this culture craze is all fluff. Join the parade of healthy culture, high performance companies that includes Chick-fil-A, Trader Joe’s, and Southwest Airlines.
- Develop, write down, and distribute policies and procedures that provide a framework for doing your organization’s work ethically, effectively, and efficiently. Equip your people to do the work and trust them to handle day-to-day variables within the framework.
- Strengthen culture by strengthening communication without waiting for a large line item in the budget. Have face time with your employees daily, involve them in decision-making, and share success stories.
Equip your employees by providing the right level of information and training, and they will help drive organizational success!
Most leaders want better performance. They want employees who take ownership, solve problems, adapt to change, and consistently deliver results. Yet Gallup reports that only 31% of employees are engaged at work. That means nearly 7 out of 10 employees are not fully applying their talents, effort, and initiative to their roles. The question leaders should be asking isn't simply: "Why aren't employees performing?" It's: "Are we developing people to perform at their best?" Gallup's latest research suggests many organizations may be falling behind. Nearly 6 in 10 CHROs say employee development is one of the areas where their organization struggles most. At the same time, fewer than half of U.S. employees have participated in training or education to build new skills for their current job. That gap creates risk. As AI, technology, customer expectations, and job responsibilities continue to evolve, employees cannot meet changing expectations with outdated skills. The impact is especially significant among high performers. Gallup found that organizations providing fewer development opportunities are more likely to lose their best people. The good news is that development doesn't require expensive programs or lengthy workshops. It starts with leaders who consistently: • Connect strengths to daily work • Clarify expectations • Provide meaningful feedback • Coach performance • Hold growth-focused conversations One of the most effective ways leaders can support employee development is through regular 1-on-1 meetings with each direct report. These conversations create opportunities to coach, remove obstacles, align priorities, and discuss growth before problems become bigger issues. For practical ideas, read our resource: 5 Factors in Successful 1-on-1s . Organizations that thrive won't simply expect more from employees. They'll develop people so they can contribute more. Because when employees grow, performance grows with them.
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote: “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.