Enhance Success by Empowering Employees
Cathie Leimbach • September 23, 2020
Many leaders believe that employees don’t care about workplace culture or company results. They stifle success by ignoring strategies that would attract, retain, and empower quality people. At Leadercast 2019, Ginger Hardage , former Senior Vice President of Culture and Communications at Southwest Airlines, debunked several underlying limiting beliefs. She shared five aspects of creating a culture that empowers employees and drives organizational success.
Hardage encourages leaders to:
- Be intentional about building a healthy, uplifting culture.
- Ensure the organization has defined its core values and talk about them regularly. Include values discussions in job interviews and staff meetings.
- Ignore the naysayers who think this culture craze is all fluff. Join the parade of healthy culture, high performance companies that includes Chick-fil-A, Trader Joe’s, and Southwest Airlines.
- Develop, write down, and distribute policies and procedures that provide a framework for doing your organization’s work ethically, effectively, and efficiently. Equip your people to do the work and trust them to handle day-to-day variables within the framework.
- Strengthen culture by strengthening communication without waiting for a large line item in the budget. Have face time with your employees daily, involve them in decision-making, and share success stories.
Equip your employees by providing the right level of information and training, and they will help drive organizational success!
From uncertainty to confident, supportive leadership conversations
There was a time when many employees expected to spend most of their careers with one organization. Job security, pensions, and long-term loyalty often kept people in the same company for decades. Today's workforce thinks differently. Millennials and Gen Z expect to build careers—not necessarily with one employer. If they don't see opportunities to learn, grow, contribute, and advance, they'll find them somewhere else. Research consistently shows that younger employees are looking for more than a paycheck. They want managers they trust, meaningful work, opportunities to develop, flexibility when possible, and a workplace where they feel respected, supported, and heard. Gallup reports that 87% of Millennials say professional development is important to their job satisfaction. Combined with growing expectations for work-life balance and a positive workplace culture, it's no surprise that organizations relying primarily on compensation to retain employees continue to struggle with turnover. The encouraging news is that leaders influence most of what keeps people engaged. Managers who hold meaningful conversations, clarify expectations, recognize contributions, coach for growth, and genuinely care about their employees create workplaces where people want to stay. They build trust, strengthen engagement, and help employees grow, succeed, and see a future with the organization. Today's retention isn't driven by job security or loyalty alone. It's driven by a workplace experience where employees are growing, supported by leaders they trust, and confident their contributions matter. Download our Retention Conversation Guide to discover practical ways to strengthen trust, engagement, and retention—one leadership conversation at a time. Conversation is where leadership happens.
