Do Your Employees Know Your Expectations?

Cathie Leimbach • September 16, 2020

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Years ago, when I was participating in an exchange program to Britain, I was unclear about how to meet my host’s expectations. She asked me to make cucumber sandwiches and handed me bread, butter, cucumbers, and the necessary kitchen tools. I asked her how she wanted me to make them and was told it was up to me.

My only experience with cucumber sandwiches had been at High Tea. The bread had been cut in dainty circles, spread with cream cheese, and topped with a cucumber slice. But my host hadn’t provided a round cookie cutter nor cream cheese. And I thought it strange to put slices of cucumber between two slices of bread. My host left the kitchen and I proceeded to make basic open-faced cucumber sandwiches with quartered slices of buttered bread and a couple of cucumber slices. When she returned, her quizzical facial expression showed this wasn’t what she had in mind.

She was expecting cucumber slices between two slices of buttered bread. She didn’t care whether I buttered the bread or sliced the cucumber first, nor whether the sandwiches were cut into two or four pieces. She had empowered me to make the sandwiches HOW I wished but had assumed that I knew WHAT a cucumber sandwich looked like to her.

Similarly, many employees report that they struggle to meet workplace expectations because they don’t know what their supervisor or the company expects from them. They don’t know if fulfilling 20 takeout orders per hour or calling 75 prospects per day is considered good performance. The sales rep may not know what to do when they get voicemail; do they leave a message or not? 

Effective managers are very clear. Each staff member knows what they are expected to accomplish each day. The manager communicates what the staff are to achieve, the volume of work to be accomplished, and the required quality standards.

Providing a very specific description of the results staff are expected to achieve, is essential in developing high performing team members. Start with one result you want that at least one staff person is not pulling off. Show and tell that individual the exact outcome you are looking for. Then, ask them to state your expectations so you can see if your explanation was adequate.

Until they can list all of your expectations - that is, they can accurately describe WHAT the desired result is - they won’t be able to achieve the results you are seeking. The ball is in your court, manager!

By Cathie Leimbach May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.
By Cathie Leimbach May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants