Making a Great First Impression: Avoid These 3 Common Mistakes

Cathie Leimbach • July 15, 2025

According to research by Vanessa Van Edwards, who analyzed thousands of first encounters, your first impression happens before you even speak. People decide if they like, trust, or want to work with you the moment they first see you. Unfortunately, many of us unknowingly sabotage ourselves with what she calls the "triple threat" of first impression mistakes.


The 3 Problems That Kill Your First Impression

 

Problem 1: Making Yourself Small - When you tuck your arms close to your body and hunch your shoulders, you signal low confidence. Looking down at your phone while waiting creates the "universal defeat posture" – chin tucked, shoulders hunched, taking up minimal space. In simple terms, you look like a loser.


Problem 2: Hiding Your Hands - Keeping your hands in pockets or out of sight creates subconscious distrust. People need to see your hands to feel safe around you.


Problem 3: Avoiding Eye Contact - Direct eye contact triggers oxytocin, which builds trust and connection. Skip this in the first few seconds, and you miss a crucial bonding opportunity.


How to Fix These Mistakes

 

The solution is straightforward: keep your hands visible and expressive, stand tall with good posture to take up appropriate space, and make deliberate eye contact within the first few seconds of meeting someone. Master these three elements, and you'll create positive first impressions that open doors instead of closing them.


For more detailed research findings and background on Van Edwards' extensive studies, check out Why Vanessa Van Edwards' First Impression Studies Matter.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!