Red Cars and Goals

Cathie Leimbach • December 12, 2023

In their ebook, What Do Red Cars and Goals Have in Common?, the PREPARE2RISE organization explains why setting clear goals sharpens our focus and greatly increases our success in any aspect of life.


After buying a new car, many people are amazed at the popularity of the same make, or even the same model and color. Before they chose that car, they didn’t realize there were so many on the road. Why do our choices impact our perception of the world around us? This ebook explains how this phenomenon can help us achieve our goals.


Human beings are wired with a Reticular Activating System (RAS) which is a network of neurons in our brainstem. This system filters the information we are exposed to, bringing our attention to pictures, conversations, articles, etc., that are relevant to something we have been focusing on lately and lowering our awareness of topics that aren’t currently top-of-mind.


When we buy a red car, our awareness of other red cars on the road increases. Similarly, if we focus on setting a goal that will make a difference in our lives, our awareness of resources and strategies for achieving that goal increases greatly. When we are intentional about our priorities for the near future, we will notice online posts, magazine articles, and conversations that increase our ability to achieve our goal.


If we just let life happen to us without being intentional about setting priorities, our RAS doesn’t know what matters to us so we don’t benefit from its filtering capacity. Setting a clear, specific goal sends a message to our brain that we care about this area of our life. Then our RAS filter starts to work, heightening our awareness of related resources and opportunities, increasing our progress towards our goal.


2023 is winding down. 2024 is on the horizon. In what area of your life would you like to be more successful next year? What specific goal will you set for 2024 so your brain’s filtering mechanism can support your success?



To dig deeper, read next week’s blog or click here to access the What Do Red Cars and Goals Have in Common ebook.

4 Leadership Behaviors That Drive Trust, Performance, and Accountability

By Cathie Leimbach • March 31, 2026
Most leaders don’t struggle because they lack knowledge. They struggle because leadership opportunities show up in daily conversations —and those moments are easy to miss. The difference between average and high-performing teams often comes down to four leadership behaviors: 1. Build Trust Through Everyday Conversations Trust is built in small moments. Listen to concerns Ask thoughtful questions Follow through Address issues quickly and respectfully 🤝 Trust grows through consistent, everyday conversations. 2. Reinforce What Good Looks Like People repeat what gets recognized. Be specific: “I appreciated how you handled that client issue quickly—that made a difference.” 🔒 Clarity + recognition = stronger performance. 3. Address Problems Early—Kindly and Clearly Avoiding issues creates bigger ones. Keep it simple: What was expected? What happened? What needs to change? 👥 Clear, timely conversations reduce drama and improve results. 4. Support People So They Can Succeed Your role is to help your team succeed. Clarify priorities Remove obstacles Provide resources Coach progress 🔍 When people have clarity and support, performance follows. The Real Lever: Conversations None of this requires new systems. It happens in everyday interactions— 1:1s, quick check-ins, and follow-ups. Better conversations → better results. Quick Reflection Which one would make the biggest difference for you right now? Build trust Reinforce performance Address problems early Support success 👉 Join our next 60-minute Leadership Conversation – Inspiring Employee Performance on Monday, April 6, at 3:00 pm ET. Not a webinar. A working session with other leaders looking at what’s actually happening on their teams—and how small shifts in daily conversations change performance fast. If you're curious what even a 10% shift in consistency could look like for your team… this is a good place to start.

Three Small Shifts That Change Everything

By Cathie Leimbach • March 24, 2026
You don’t need to make big changes in your leadership practices to get better results. Often, it’s small shifts in everyday leadership conversations that quietly change how work gets done. Here are three that work:  1. Make priorities clear Start meetings by stating current priorities. That creates focus right away and helps conversations stay on topic. 2. Ask instead of solve Instead of answering an employee’s questions, ask, “What are your suggestions?” Such questions encourage employee thinking and stronger follow-through. 3. Hold short monthly one-on-one check-ins Meeting with each employee one-on-one allows the regular review of goals, progress, and obstacles. These short conversations surface issues early and keep everyone aligned. These small habits keep teams steady and focused. Your challenge this month: Pick one shift and try it. Notice what changes in clarity, buy-in, or accountability. Sometimes the difference between teams that struggle and teams that move smoothly comes down to a few simple leadership conversations happening consistently. 👉 Join our 60-minute Leadership Conversation on March 30th at 3:00 PM to see how small shifts in everyday leadership conversations can quickly improve clarity, ownership, and results.