Red Cars and Goals

Cathie Leimbach • December 12, 2023

In their ebook, What Do Red Cars and Goals Have in Common?, the PREPARE2RISE organization explains why setting clear goals sharpens our focus and greatly increases our success in any aspect of life.


After buying a new car, many people are amazed at the popularity of the same make, or even the same model and color. Before they chose that car, they didn’t realize there were so many on the road. Why do our choices impact our perception of the world around us? This ebook explains how this phenomenon can help us achieve our goals.


Human beings are wired with a Reticular Activating System (RAS) which is a network of neurons in our brainstem. This system filters the information we are exposed to, bringing our attention to pictures, conversations, articles, etc., that are relevant to something we have been focusing on lately and lowering our awareness of topics that aren’t currently top-of-mind.


When we buy a red car, our awareness of other red cars on the road increases. Similarly, if we focus on setting a goal that will make a difference in our lives, our awareness of resources and strategies for achieving that goal increases greatly. When we are intentional about our priorities for the near future, we will notice online posts, magazine articles, and conversations that increase our ability to achieve our goal.


If we just let life happen to us without being intentional about setting priorities, our RAS doesn’t know what matters to us so we don’t benefit from its filtering capacity. Setting a clear, specific goal sends a message to our brain that we care about this area of our life. Then our RAS filter starts to work, heightening our awareness of related resources and opportunities, increasing our progress towards our goal.


2023 is winding down. 2024 is on the horizon. In what area of your life would you like to be more successful next year? What specific goal will you set for 2024 so your brain’s filtering mechanism can support your success?



To dig deeper, read next week’s blog or click here to access the What Do Red Cars and Goals Have in Common ebook.

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