Red Cars and Goals

Cathie Leimbach • December 12, 2023

In their ebook, What Do Red Cars and Goals Have in Common?, the PREPARE2RISE organization explains why setting clear goals sharpens our focus and greatly increases our success in any aspect of life.


After buying a new car, many people are amazed at the popularity of the same make, or even the same model and color. Before they chose that car, they didn’t realize there were so many on the road. Why do our choices impact our perception of the world around us? This ebook explains how this phenomenon can help us achieve our goals.


Human beings are wired with a Reticular Activating System (RAS) which is a network of neurons in our brainstem. This system filters the information we are exposed to, bringing our attention to pictures, conversations, articles, etc., that are relevant to something we have been focusing on lately and lowering our awareness of topics that aren’t currently top-of-mind.


When we buy a red car, our awareness of other red cars on the road increases. Similarly, if we focus on setting a goal that will make a difference in our lives, our awareness of resources and strategies for achieving that goal increases greatly. When we are intentional about our priorities for the near future, we will notice online posts, magazine articles, and conversations that increase our ability to achieve our goal.


If we just let life happen to us without being intentional about setting priorities, our RAS doesn’t know what matters to us so we don’t benefit from its filtering capacity. Setting a clear, specific goal sends a message to our brain that we care about this area of our life. Then our RAS filter starts to work, heightening our awareness of related resources and opportunities, increasing our progress towards our goal.


2023 is winding down. 2024 is on the horizon. In what area of your life would you like to be more successful next year? What specific goal will you set for 2024 so your brain’s filtering mechanism can support your success?



To dig deeper, read next week’s blog or click here to access the What Do Red Cars and Goals Have in Common ebook.

The Power of Strategic Choice: Making Room for What Matters

By Cathie Leimbach • November 10, 2025
In most organizations, the instinct is to add —more goals, more projects, more meetings. But as Juliet Funt, founder of the Juliet Funt Group, teaches in her Strategic Choice process, real leadership strength lies in deciding what to stop doing . Strategic Choice is the intentional narrowing of priorities—cutting away the clutter so teams can focus on what truly drives results. It’s a disciplined act of letting go: saying no to good ideas so there’s room for the great ones. Funt’s approach challenges leaders to pause, think, and create the mental and operational space their people need to perform at their best. By removing unnecessary tasks and misplaced effort, leaders make room for precision, innovation, and real thinking time. This isn’t about doing less—it’s about doing what matters most. When businesses adopt this mindset, they replace overwhelm with clarity and regain control of their time, energy, and outcomes. For small to mid-sized companies, embracing Strategic Choice can transform busyness into focus—and that focus is where sustainable growth begins. Want a quick visual overview? View Strategic Choice: Making Room for What Matters to see how this process helps leaders focus on what truly drives results.

Unlock Your Team's Potential: Fix Dysfunction, Boost the Bottom Line!

By Cathie Leimbach • November 4, 2025
Hey team leaders! Ever wonder why some companies soar while others stumble? Patrick Lencioni's bestseller, The Five Dysfunctions of a Team , nails it: workplace dysfunctions such as no trust, fear of conflict, lack of commitment, avoiding accountability, and ignoring results lead to mediocre performance at best. But here's the good news—smart leadership development changes the game! Start with building trust . Train leaders to open up and be vulnerable. Teams bond, ideas flow, and costly mistakes drop. Next, embrace healthy conflict . Teach team leaders to make it safe for team members to share the pros and cons of current or new ways of doing things. This helps everyone understand different perspectives. Then, drive commitment . Leaders who clarify goals, ask everyone to share their level of buy-in, and address their concerns get everyone bought in. People focus on high value work and get more done. . Hold folks accountable through coaching. Leaders learn to give kind, direct feedback by praising good work and calmly providing more training as needed. Turnover plummets and the quality and quantity of work improves. Finally, focus on results . Be clear on expectations. Keep score by monitoring progress weekly or daily. Acknowledge team wins when the goals are met. Winning sports teams pay attention to these Five Behaviors of a Team. How would a World Series winner have been determined this week without trust among the players and coaches, openness to tough coaching, the whole team working together, players focusing on their specific positions, and getting players around the bases to get the top score? Every workplace can benefit from these team behaviors as well. Lencioni's research proves it: Companies who prepare their leaders to overcome these 5 common workplace dysfunctions, improve the culture and see huge financial gains. Invest in your leaders today. Your bottom line will thank you! Click here to learn more about the painful cost of team dysfunction.