Red Cars and Goals

Cathie Leimbach • December 12, 2023

In their ebook, What Do Red Cars and Goals Have in Common?, the PREPARE2RISE organization explains why setting clear goals sharpens our focus and greatly increases our success in any aspect of life.


After buying a new car, many people are amazed at the popularity of the same make, or even the same model and color. Before they chose that car, they didn’t realize there were so many on the road. Why do our choices impact our perception of the world around us? This ebook explains how this phenomenon can help us achieve our goals.


Human beings are wired with a Reticular Activating System (RAS) which is a network of neurons in our brainstem. This system filters the information we are exposed to, bringing our attention to pictures, conversations, articles, etc., that are relevant to something we have been focusing on lately and lowering our awareness of topics that aren’t currently top-of-mind.


When we buy a red car, our awareness of other red cars on the road increases. Similarly, if we focus on setting a goal that will make a difference in our lives, our awareness of resources and strategies for achieving that goal increases greatly. When we are intentional about our priorities for the near future, we will notice online posts, magazine articles, and conversations that increase our ability to achieve our goal.


If we just let life happen to us without being intentional about setting priorities, our RAS doesn’t know what matters to us so we don’t benefit from its filtering capacity. Setting a clear, specific goal sends a message to our brain that we care about this area of our life. Then our RAS filter starts to work, heightening our awareness of related resources and opportunities, increasing our progress towards our goal.


2023 is winding down. 2024 is on the horizon. In what area of your life would you like to be more successful next year? What specific goal will you set for 2024 so your brain’s filtering mechanism can support your success?



To dig deeper, read next week’s blog or click here to access the What Do Red Cars and Goals Have in Common ebook.

Leadership Development: The Hidden Superpower for Your Business

By Cathie Leimbach • April 29, 2025
Ever wonder why some companies consistently outperform their competitors? According to Ram Charan's "Leaders at All Levels," the secret often lies in their approach to leadership development. Think about it: when organizations invest in developing leaders at every level, they're not just checking a box for HR—they're directly fueling their economic engine. Charan says that leadership talent is actually the biggest constraint on business growth worldwide. Too many companies treat leadership development as a nice-to-have program rather than a strategic necessity. But those who get it right create a continuous chain reaction of leadership excellence throughout their organization, resulting in measurable business advantages. The most successful companies don't just develop executives at the top. They identify potential leaders early, move them through increasingly challenging assignments, and ensure they gain the necessary skills to drive performance at every level. In today's competitive landscape, your leadership pipeline isn't just about succession planning—it's about creating the sustainable competitive advantage that drives superior business results and economic performance right now.

The Power of Reflective Listening at Work

By Cathie Leimbach • April 22, 2025
Have you ever felt like someone wasn't really hearing you? Reflective listening can fix that problem in the workplace. Reflective listening means truly understanding what someone is saying before you respond. When a coworker is speaking, focus completely on their words instead of planning what you'll say next. Many of us start forming responses while others are still talking, which means we miss important parts of their message. True listening requires patience and practice. To become a reflective listener, start by giving your full attention. Put away your phone, turn away from your computer, and make eye contact. Then, after the person finishes speaking, briefly summarize what you heard. You might say, "So what I'm hearing is..." This shows you were truly listening and gives them a chance to clarify if needed. The benefits of reflective listening are huge. It reduces misunderstandings, builds trust between coworkers, and helps solve problems more effectively. People feel valued when they're truly heard, which creates a more positive workplace. With practice, reflective listening becomes a habit that improves all your work relationships. Remember: listen first, respond second. Your workplace will be better for it.
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