The Art of Setting Clear Expectations
Cathie Leimbach • October 3, 2023
Being clear about the type of results you want is essential for effective leadership. It provides direction, alignment, and motivation for your team. Here are some tips to help leaders be clear about the results they want:
- Paint a Clear Vision: Create a compelling vision of the desired results. Help your team understand the big picture and why their work matters in achieving that vision.
- Define Specific Goals: Clearly articulate your goals in specific, measurable, achievable, relevant, and time-bound (SMART) terms. For example, instead of saying "improve customer satisfaction," specify "increase customer satisfaction scores by 10% in the next quarter."
- Provide Context: Explain the context and the "why" behind the goals. When people understand the reasoning, they are more likely to be engaged and committed to achieving the results.
- Break Down Goals: Divide larger goals into smaller, manageable tasks and milestones. This makes it easier for your team to see the path to success and stay motivated along the way.
- Set Key Performance Indicators (KPIs): Identify key metrics and KPIs that will measure progress toward the desired results. Share these metrics with your team so they can track their performance.
- Prioritize: Clearly define which results are most important and should be prioritized. This helps your team focus their efforts on what matters most.
Being clear about the specific results you want will help your team stay focused, motivated, and aligned toward achieving team and organizational goals.
Rosabeth Moss Kanter, a respected professor at Harvard Business School, has spent her career connecting the dots between leadership and economic innovation. Her work shows that developing strong leaders doesn’t just benefit companies—it creates ripple effects that boost entire communities and economies. Effective leaders encourage teamwork, spark innovation, and help their organizations adapt to change. That kind of forward-thinking leadership attracts investment, drives productivity, and supports long-term growth. Kanter believes leadership isn’t a soft skill—it’s a strategic asset. She famously said, “Strategic leadership is an economic resource,” reminding us that developing talent is more than an HR initiative—it’s an engine for prosperity. But good leaders aren’t born overnight. Building strong leadership takes training, mentorship, and a commitment to continuous learning. And when businesses and governments make that investment, the rewards show up as better jobs, stronger institutions, and thriving local economies. Kanter’s research is clear: the path to economic progress starts with leadership development. If we want innovation and growth, we need people equipped to lead with vision and impact. 👉 Want to explore this connection further? Check out: How Good Leadership Helps Innovation and Growth
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