The Art of Setting Clear Expectations
Cathie Leimbach • October 3, 2023
Being clear about the type of results you want is essential for effective leadership. It provides direction, alignment, and motivation for your team. Here are some tips to help leaders be clear about the results they want:
- Paint a Clear Vision: Create a compelling vision of the desired results. Help your team understand the big picture and why their work matters in achieving that vision.
- Define Specific Goals: Clearly articulate your goals in specific, measurable, achievable, relevant, and time-bound (SMART) terms. For example, instead of saying "improve customer satisfaction," specify "increase customer satisfaction scores by 10% in the next quarter."
- Provide Context: Explain the context and the "why" behind the goals. When people understand the reasoning, they are more likely to be engaged and committed to achieving the results.
- Break Down Goals: Divide larger goals into smaller, manageable tasks and milestones. This makes it easier for your team to see the path to success and stay motivated along the way.
- Set Key Performance Indicators (KPIs): Identify key metrics and KPIs that will measure progress toward the desired results. Share these metrics with your team so they can track their performance.
- Prioritize: Clearly define which results are most important and should be prioritized. This helps your team focus their efforts on what matters most.
Being clear about the specific results you want will help your team stay focused, motivated, and aligned toward achieving team and organizational goals.
Most CEOs focus on strategy, systems, and talent. But the biggest driver of performance is already in place: managers. Manager behavior influences about 70% of team engagement and results. What happens in everyday conversations matters more than perks, pay, or policies. Managers either multiply energy or drain it. Clear, supportive managers raise performance. Avoiding, inconsistent managers quietly lower it. The good news? Small habits make a big difference: Clarifying expectations Giving timely feedback Addressing issues early Reinforcing priorities These moments add up. Instead of telling managers to “motivate people,” try asking: Where might expectations be unclear? Where is inconsistency allowed? What conversation is being avoided? When managers improve just a little, results improve a lot. 👉 Join our 60-minute Leadership Conversation to explore how everyday manager habits quietly shape engagement and results.
When engagement drops, many organizations reach for perks—rewards, programs, or incentives. These can create a short lift, but they rarely solve the real issue. Engagement starts with expectations. Most people want to do good work. What gets in the way isn’t motivation—it’s uncertainty. When priorities shift, roles feel unclear, or success means different things to different leaders, people disengage quietly. Leaders often don’t realize they’re contributing to this. Vague direction, inconsistent follow-through, or assuming “they already know” leaves teams guessing. Over time, guessing turns into frustration—and frustration turns into disengagement. Strong engagement cultures focus on leadership basics: Clear priorities Shared definitions of success Aligned expectations Consistent reinforcement When expectations are clear, people move with confidence. They take ownership, collaborate better, and stay engaged because they know where they’re headed. Perks can support engagement—but only after clarity is in place. 👉 Read our full article on Why Engagement Starts With Expectations to turn clarity into a real advantage.