The Power of Core Values: Why They Matter for Companies and Employees

Cathie Leimbach • May 6, 2025

Having strong core values is like giving your company a compass. These values guide decisions, shape culture, and help everyone work toward the same goals. When employees connect with these values, both they and the company benefit in many ways.


First, core values create a sense of unity. When everyone follows the same principles, teamwork becomes easier. People understand what matters and why certain choices are made. This shared understanding builds trust among coworkers.


Core values also make decision-making simpler. When facing tough choices, employees can ask, "Does this align with our values?" This creates consistency across the organization and helps avoid confusion.


For employees, connecting with company values brings greater job satisfaction. Working for an organization whose principles match your own feels meaningful. You're not just earning a paycheck—you're contributing to something you believe in.


If your organization doesn’t have core values, or you have values on paper that are no longer relevant,click here for a tool to help you identify values that express your business principles. 


Companies with clear values tend to attract people who naturally fit their culture. This leads to stronger teams, less turnover, and better performance. When new hires already share your values, they adapt more quickly and stay longer.



Finally, strong core values build customer trust. When a company consistently lives its values, people notice. This authenticity creates loyalty that advertising alone cannot buy.

The Power of Strategic Choice: Making Room for What Matters

By Cathie Leimbach • November 10, 2025
In most organizations, the instinct is to add —more goals, more projects, more meetings. But as Juliet Funt, founder of the Juliet Funt Group, teaches in her Strategic Choice process, real leadership strength lies in deciding what to stop doing . Strategic Choice is the intentional narrowing of priorities—cutting away the clutter so teams can focus on what truly drives results. It’s a disciplined act of letting go: saying no to good ideas so there’s room for the great ones. Funt’s approach challenges leaders to pause, think, and create the mental and operational space their people need to perform at their best. By removing unnecessary tasks and misplaced effort, leaders make room for precision, innovation, and real thinking time. This isn’t about doing less—it’s about doing what matters most. When businesses adopt this mindset, they replace overwhelm with clarity and regain control of their time, energy, and outcomes. For small to mid-sized companies, embracing Strategic Choice can transform busyness into focus—and that focus is where sustainable growth begins. Want a quick visual overview? View Strategic Choice: Making Room for What Matters to see how this process helps leaders focus on what truly drives results.

Unlock Your Team's Potential: Fix Dysfunction, Boost the Bottom Line!

By Cathie Leimbach • November 4, 2025
Hey team leaders! Ever wonder why some companies soar while others stumble? Patrick Lencioni's bestseller, The Five Dysfunctions of a Team , nails it: workplace dysfunctions such as no trust, fear of conflict, lack of commitment, avoiding accountability, and ignoring results lead to mediocre performance at best. But here's the good news—smart leadership development changes the game! Start with building trust . Train leaders to open up and be vulnerable. Teams bond, ideas flow, and costly mistakes drop. Next, embrace healthy conflict . Teach team leaders to make it safe for team members to share the pros and cons of current or new ways of doing things. This helps everyone understand different perspectives. Then, drive commitment . Leaders who clarify goals, ask everyone to share their level of buy-in, and address their concerns get everyone bought in. People focus on high value work and get more done. . Hold folks accountable through coaching. Leaders learn to give kind, direct feedback by praising good work and calmly providing more training as needed. Turnover plummets and the quality and quantity of work improves. Finally, focus on results . Be clear on expectations. Keep score by monitoring progress weekly or daily. Acknowledge team wins when the goals are met. Winning sports teams pay attention to these Five Behaviors of a Team. How would a World Series winner have been determined this week without trust among the players and coaches, openness to tough coaching, the whole team working together, players focusing on their specific positions, and getting players around the bases to get the top score? Every workplace can benefit from these team behaviors as well. Lencioni's research proves it: Companies who prepare their leaders to overcome these 5 common workplace dysfunctions, improve the culture and see huge financial gains. Invest in your leaders today. Your bottom line will thank you! Click here to learn more about the painful cost of team dysfunction.