Tips and Strategies for Setting Clear Expectations for your Employees

Cathie Leimbach • October 12, 2021

One of the most important roles you have as a manager is to set clear expectations for employee performance. Frustration and lowered performance frequently occur when you believe that your employees know what to do, but instead, they are looking for direction and clarity.

 

Your employees will appreciate knowing they are on the right track, or alternatively, exactly what they need to improve. Most employees appreciate knowing what to do and why. And they are less engaged when they do not have a clear understanding of what is required.

 

  • When developing expectations for performance, collaboration is critical. Your employees know best what the roadblocks to their success are. Allowing each employee to provide feedback and ask questions will increase clarity.

 

  • Have regular performance feedback sessions outside of your company’s formal review process, and make sure that performance expectations are in writing as well as shared verbally. 

 

  • Provide the purpose of each task and why it impacts the overall success of the company.

 

  • Determine what your expectations are. Include the why. And make sure they are clear and concise. For example:

o  Complete projects by a specific deadline so that the rest of your team can move forward with their tasks.

o  Follow up with clients within two business days, which will increase our client satisfaction.

o  Have a positive attitude, be open to feedback, and demonstrate a willingness to take input from your team members. This will create an environment where each team member can contribute to the overall project.

 

  • Minimize confusion by being crystal clear. Clearly communicate what is needed for success. For example,

o  Ensure new hires receive expectations in writing and take the time to get input and feedback to assure understanding.

o  Meet with each employee to discuss expectations, ask for feedback, and encourage questions.

o  Ensure that each employee understands your expectations and why they are essential.

 

  • Provide examples of why your expectations are important.  This will help each employee see how their performance fits into the bigger picture and help them feel their work matters.

o  Communicate why the expectations being set are important.

o  Break down the why of each expectation to minimize confusion.

o  Help each employee see how both they and the company benefit when they meet or exceed your expectations.

o  Being on time for work ensures operations run smoothly.

o  Keeping to project deadlines helps other team members complete their required work.

o  Displaying a positive attitude minimizes stress and keeps morale up among your team.

 

  • Get an agreement and a commitment from each employee.

o  Make sure that each of your employees understands and agrees to the expectations for their performance.

o  Document the expectations being outlined.

o  When performance falls below expectations, follow up immediately with the employee rather than wait for a formal review. This will help your employee understand the importance of their commitment and get on track in a timely manner.

 

Each of your employees wants to do a good job, understand how to be successful, and feel that their work and contribution matter. Setting clear expectations, getting buy-in from each employee, and providing consistent feedback will increase performance and employee engagement.

Age and Gender Shape How Employees Want to Be Appreciated

By Cathie Leimbach • June 10, 2025
In today’s evolving workplace, one constant remains: employees want to feel valued. Interestingly, research comparing data from before and after COVID-19 shows that employees' preferred languages of appreciation have remained remarkably consistent over time. However, age and gender differences reveal important nuances leaders shouldn’t ignore. Gender differences are clear. Men more frequently chose Acts of Service as their preferred form of appreciation (26%), while women gravitated toward Words of Affirmation (46%). When asked about their least preferred language, women were more likely to rank Acts of Service at the bottom, while men showed a strong dislike for Tangible Gifts. Age also matters. Employees over 60 overwhelmingly preferred Words of Affirmation (48%), while the youngest generation (under 20) leaned toward Quality Time (33%). These trends suggest that life stage and workplace experience shape what appreciation feels most meaningful.  The takeaway? While core preferences haven't shifted dramatically post-COVID, effective leaders need to understand and respond to individual differences. Avoid blanket strategies and invest in knowing how each team member feels most valued. Personalized appreciation builds stronger teams—across every generation and gender. For further details, see Dr. Paul White’s article on gender differences in appreciation preference.

Why Better Leaders Mean Better Bottom Lines

By Cathie Leimbach • June 3, 2025
Let’s talk straight—leadership development isn’t just a “nice to have.” It’s the engine behind real economic progress. John Kotter, a world-renowned voice in leadership and change, made it clear: organizations don’t rise or fall on products alone—they succeed because of how well they lead through change. When leaders know how to cast vision, inspire action, and adapt quickly, the ripple effect is huge. Teams become more engaged. Strategy gets implemented faster. Resistance turns into momentum. And yes—revenue and results improve.  Kotter’s work shows that companies with strong leadership navigate uncertainty better and capture more market share during tough times. Why? Because effective leaders create clarity in the chaos. They don’t just manage—they lead change with purpose. If we want to strengthen our teams, our organizations, and even our communities, we have to prioritize leadership development. Not later—now. Because when leadership improves, so does everything else. That’s not just theory. That’s proven strategy. Click here to view the document: Better Leader = Better Bottom Lines and see why investing in leadership pays off. Let’s build leaders who build better futures.
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