Why Employee Training is Critical to your Company’s Success

Cathie Leimbach • October 26, 2021

Do you think your employees don’t do what they are supposed to do? If so, you aren’t alone. Wondering why? A research project with 29,000 managers uncovered that one of the primary reasons is they don’t know how to do their job.

 

Do you think you already have a training program in place?  It may be ineffective - here are several reasons employees still don’t know what to do:

  • The people training them don’t know how to train or how employees learn best.
  • There is a lack of any evaluation to see if learning has occurred.
  • Experienced employees are often assigned to train new employees without having the skills to teach effectively.
  • Employees don’t have an opportunity to practice what they have learned before having to perform the new skill in real time.

 

Your employees are your most important asset. Investing in training leads to greater business growth and success.  A recent Gallup study showed that workgroups that engaged in employee development, including training, saw a sales increase and profits double compared with workgroups that didn’t engage in training

 

A consistent and effective training program has the following additional benefits:

  • Higher employee engagement
  • Lower turnover
  • Higher productivity and profitability
  • Better task management because of improved skills
  • Increased confidence in performing their responsibilities
  • Standardized processes and procedures leading to less wasted time and effort
  • Improved company culture by building on each employee’s strengths and providing opportunities for growth and promotion
  • Reduction of the need for constant supervision because each employee is equipped with the skills to succeed

 

Managers are key in the development of training approaches and programs. Here are the steps to make certain that the employees you supervise receive the training they need:

  • Identify the skills and knowledge needed to competently perform each job in your work group. During this evaluation, elicit input and information from each employee doing the job.
  • Identify available training programs for each of your employees.
  • Assess each employee’s performance and identify gaps in skills and/or information.
  • Ask each employee what skills they would like to develop to do their jobs better.
  • Create and communicate an action plan for each employee outlining the training and desired outcomes.

 

One approach does not fit all employees. Best practices include:

  • Targeting soft skills - soft skills help employees fully utilize their hard skills. Skills such as conflict resolution, emotional intelligence, time management, and working well under pressure are critical in the workplace. Employees with soft skills make for good team players and efficient managers.
  • Personalizing the training – analyze what skills each employee needs to learn, acknowledge their current abilities, build on strengths, and identify their best approach to learning.
  • Making training easy – remove obstacles by making sure employees are given time and support for learning. Use multiple platforms, including online and mobile, that make it easy to access the training.
  • Allowing learning at their own pace – most employees prefer to learn when the need arises, making independent online learning a good choice for your workforce.

 

An investment in training will transform your workforce from “employees that don’t know what to do” to a well-honed team working efficiently and effectively to meet goals and business objectives. 

 

By Cathie Leimbach May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.
By Cathie Leimbach May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants