Vision Provides a Clear Target

Cathie Leimbach • January 20, 2025

Ari Weinzweig, co-founder of Zingerman's, takes vision statements seriously. For him, a vision statement is not just a few lines; it’s often a page or two long, painting a vivid and inspiring picture of the future. He believes that a good vision should describe what people will see and feel when they achieve their goals. It should include details about the environment, the atmosphere, and the experiences that make it special.


Creating a powerful vision is essential for success. It needs to be inspiring and strategically sound, guiding everyone involved toward a common goal. Ari emphasizes that writing down this vision is just the first step. It’s equally important to communicate it effectively so that everyone understands and shares the excitement.


Now, Ari trains others to develop their own vision statements that inspire success. He encourages people to think deeply about their dreams and aspirations, helping them craft visions that motivate and unite their teams. By focusing on a clear, inspiring vision, individuals and organizations can create a strong sense of purpose and direction. Ari Weinzweig’s approach reminds us that a well-crafted vision can be a powerful tool for achieving great things.



As you step into 2025, take an hour or two in a quiet, comfortable place to think about what would make the year ahead your best year yet. What do you want your spiritual life to be like? Your home life? Your work life? If you had an ideal life, what would that feel like? What would you experience? What would you accomplish? Jot down your answers to these questions and review them every day. Staying focused on the important things in your life, will bring more joy to you and enable you to show more love to others. May focusing on your Vision help you experience a Happy New Year!

What Changes When People Actually Feel Engaged?

By Cathie Leimbach • April 7, 2026
Most leaders don’t struggle because they don’t care. They struggle because engagement feels hard to influence. But when people are engaged, the impact is hard to ignore: 18% higher sales 23% higher profitability 70% higher wellbeing These differences come from comparing the 25% of organizations with the strongest employee engagement to those in the bottom 25% (Gallup). And the stakes are bigger than most realize— disengaged employees cost U.S. organizations nearly $2 trillion in lost productivity each year (Gallup). This isn’t about perks or programs. It’s about how people are led every day. Engaged teams are clearer on expectations. They feel supported. They know their work matters. And most importantly—those conditions don’t happen by accident. They’re created in conversations: Clarifying priorities Reinforcing what good looks like Checking for understanding Following through consistently Small leadership habits drive big business outcomes. A question to consider: Where could stronger day-to-day leadership conversations improve results in your team? 👉 Join our next 60-minute Leadership Conversation: Inspiring High Performance — Monday, April 13 th at 3:00 PM ET (this is not a webinar) It’s a small-group discussion with other leaders looking at a simple question: What’s actually driving engagement—and what’s quietly holding it back? If a shift in leadership could impact sales, profitability, and wellbeing… it’s worth exploring what that might look like in your world.

4 Leadership Behaviors That Drive Trust, Performance, and Accountability

By Cathie Leimbach • March 31, 2026
Most leaders don’t struggle because they lack knowledge. They struggle because leadership opportunities show up in daily conversations —and those moments are easy to miss. The difference between average and high-performing teams often comes down to four leadership behaviors: 1. Build Trust Through Everyday Conversations Trust is built in small moments. Listen to concerns Ask thoughtful questions Follow through Address issues quickly and respectfully 🤝 Trust grows through consistent, everyday conversations. 2. Reinforce What Good Looks Like People repeat what gets recognized. Be specific: “I appreciated how you handled that client issue quickly—that made a difference.” 🔒 Clarity + recognition = stronger performance. 3. Address Problems Early—Kindly and Clearly Avoiding issues creates bigger ones. Keep it simple: What was expected? What happened? What needs to change? 👥 Clear, timely conversations reduce drama and improve results. 4. Support People So They Can Succeed Your role is to help your team succeed. Clarify priorities Remove obstacles Provide resources Coach progress 🔍 When people have clarity and support, performance follows. The Real Lever: Conversations None of this requires new systems. It happens in everyday interactions— 1:1s, quick check-ins, and follow-ups. Better conversations → better results. Quick Reflection Which one would make the biggest difference for you right now? Build trust Reinforce performance Address problems early Support success 👉 Join our next 60-minute Leadership Conversation – Inspiring Employee Performance on Monday, April 6, at 3:00 pm ET. Not a webinar. A working session with other leaders looking at what’s actually happening on their teams—and how small shifts in daily conversations change performance fast. If you're curious what even a 10% shift in consistency could look like for your team… this is a good place to start.