Vision Provides a Clear Target

Cathie Leimbach • January 20, 2025

Ari Weinzweig, co-founder of Zingerman's, takes vision statements seriously. For him, a vision statement is not just a few lines; it’s often a page or two long, painting a vivid and inspiring picture of the future. He believes that a good vision should describe what people will see and feel when they achieve their goals. It should include details about the environment, the atmosphere, and the experiences that make it special.


Creating a powerful vision is essential for success. It needs to be inspiring and strategically sound, guiding everyone involved toward a common goal. Ari emphasizes that writing down this vision is just the first step. It’s equally important to communicate it effectively so that everyone understands and shares the excitement.


Now, Ari trains others to develop their own vision statements that inspire success. He encourages people to think deeply about their dreams and aspirations, helping them craft visions that motivate and unite their teams. By focusing on a clear, inspiring vision, individuals and organizations can create a strong sense of purpose and direction. Ari Weinzweig’s approach reminds us that a well-crafted vision can be a powerful tool for achieving great things.



As you step into 2025, take an hour or two in a quiet, comfortable place to think about what would make the year ahead your best year yet. What do you want your spiritual life to be like? Your home life? Your work life? If you had an ideal life, what would that feel like? What would you experience? What would you accomplish? Jot down your answers to these questions and review them every day. Staying focused on the important things in your life, will bring more joy to you and enable you to show more love to others. May focusing on your Vision help you experience a Happy New Year!

By Cathie Leimbach December 30, 2025
As the New Year approaches, it’s a natural time to look forward and ask what you want the next chapter to bring. One simple way to reflect to ask yourself three questions to create a stronger year ahead, what should you: Stop?, Continue?, and Start? Stop focusing energy on habits, meetings, or expectations that no longer serve you or your team. This might mean letting go of outdated processes, unnecessary urgency, or ways of working that drain momentum without adding value. Continue the practices that helped you gain traction this year. Think about what worked—perhaps clear communication, strong collaboration, consistent follow-through, or time spent developing people. These are the behaviors worth protecting and reinforcing. Start being intentional about what will move you forward in 2026. This could include setting clearer priorities, investing in leadership development, building healthier team rhythms, or creating space for innovation and growth. Taking time to reflect now helps you enter the New Year with purpose rather than pressure. Small, thoughtful shifts can create meaningful impact over time. Ready to turn reflection into action?  👉 View our Stop • Continue • Start Worksheet for a simple, practical way to reset priorities, build on what’s working, and step into 2026 with clarity and momentum.
By Cathie Leimbach December 23, 2025
As the year comes to a close, it’s worth pausing to ask a simple question: What brought you joy this year at work and in life? Joy doesn’t always arrive in big, headline moments. Often, it shows up quietly—in meaningful conversations, shared laughter, progress made, lessons learned, or the steady presence of people who support us. Sometimes joy is found in growth, sometimes in rest, and sometimes in simply getting through a challenging season with resilience and grace. Take a few minutes to reflect. What moments made you smile? When did you feel most connected? For what are you grateful? This reflection isn’t about ignoring the hard parts of the year. It’s about honoring the bright spots that sustained you through them. Recognizing joy helps us close the year with perspective and open the next one with hope. As the holidays approach, give yourself permission to slow down, savor meaningful moments, and share joy with others—through kindness, gratitude, and presence.  May this season be filled with moments that lift your spirit, and may you carry that joy with you into the year ahead. 👉 Take a moment to pause this season—view the Reflecting on Joy one-pager and reflect on what brought meaning to your work and life this year. Wishing you a truly joy-filled Christmas season .