Age and Gender Shape How Employees Want to Be Appreciated

Cathie Leimbach • June 10, 2025

In today’s evolving workplace, one constant remains: employees want to feel valued. Interestingly, research comparing data from before and after COVID-19 shows that employees' preferred languages of appreciation have remained remarkably consistent over time. However, age and gender differences reveal important nuances leaders shouldn’t ignore.


Gender differences are clear. Men more frequently chose Acts of Service as their preferred form of appreciation (26%), while women gravitated toward Words of Affirmation (46%). When asked about their least preferred language, women were more likely to rank Acts of Service at the bottom, while men showed a strong dislike for Tangible Gifts.


Age also matters. Employees over 60 overwhelmingly preferred Words of Affirmation (48%), while the youngest generation (under 20) leaned toward Quality Time (33%). These trends suggest that life stage and workplace experience shape what appreciation feels most meaningful.



The takeaway? While core preferences haven't shifted dramatically post-COVID, effective leaders need to understand and respond to individual differences. Avoid blanket strategies and invest in knowing how each team member feels most valued. Personalized appreciation builds stronger teams—across every generation and gender.


For further details, see Dr. Paul White’s article on gender differences in appreciation preference.

Looking Ahead to a Fruitful 2026

By Cathie Leimbach • December 30, 2025
As the New Year approaches, it’s a natural time to look forward and ask what you want the next chapter to bring. One simple way to reflect to ask yourself three questions to create a stronger year ahead, what should you: Stop?, Continue?, and Start? Stop focusing energy on habits, meetings, or expectations that no longer serve you or your team. This might mean letting go of outdated processes, unnecessary urgency, or ways of working that drain momentum without adding value. Continue the practices that helped you gain traction this year. Think about what worked—perhaps clear communication, strong collaboration, consistent follow-through, or time spent developing people. These are the behaviors worth protecting and reinforcing. Start being intentional about what will move you forward in 2026. This could include setting clearer priorities, investing in leadership development, building healthier team rhythms, or creating space for innovation and growth. Taking time to reflect now helps you enter the New Year with purpose rather than pressure. Small, thoughtful shifts can create meaningful impact over time. Ready to turn reflection into action?  👉 View our Stop • Continue • Start Worksheet for a simple, practical way to reset priorities, build on what’s working, and step into 2026 with clarity and momentum.

Take a Moment for Joy

By Cathie Leimbach • December 23, 2025
As the year comes to a close, it’s worth pausing to ask a simple question: What brought you joy this year at work and in life? Joy doesn’t always arrive in big, headline moments. Often, it shows up quietly—in meaningful conversations, shared laughter, progress made, lessons learned, or the steady presence of people who support us. Sometimes joy is found in growth, sometimes in rest, and sometimes in simply getting through a challenging season with resilience and grace. Take a few minutes to reflect. What moments made you smile? When did you feel most connected? For what are you grateful? This reflection isn’t about ignoring the hard parts of the year. It’s about honoring the bright spots that sustained you through them. Recognizing joy helps us close the year with perspective and open the next one with hope. As the holidays approach, give yourself permission to slow down, savor meaningful moments, and share joy with others—through kindness, gratitude, and presence.  May this season be filled with moments that lift your spirit, and may you carry that joy with you into the year ahead. 👉 Take a moment to pause this season—view the Reflecting on Joy one-pager and reflect on what brought meaning to your work and life this year. Wishing you a truly joy-filled Christmas season .