Maximize Your Day: Start the Night Before

Cathie Leimbach • October 21, 2025

Want to boost your performance? According to James Hewitt, author of Regenerative Performance, a truly high-performance day doesn't begin when your alarm goes off—it starts the night before.


Hewitt shows that rest isn't a reward you earn after a busy day; it's a vital part of your work strategy. Think of sleep as a required meeting for your brain and body to repair and prepare. Without proper rest, you can't show up as your best self, and the consequences are serious.


Here’s a startling fact from research: Staying awake for 17 to 19 hours straight can impair your performance as much as having a blood alcohol concentration (BAC) of 0.05%. While the legal limit for driving in the U.S. is 0.08% BAC, many countries consider 0.05% to be legally impaired. After 24 hours of wakefulness, impairment is similar to having a 0.10% BAC, which is well over the legal limit. This level of fatigue slows your reaction time by up to 50%!


To avoid this dangerous drop in performance, Hewitt offers a few top tips for better sleep:

  • Create a Buffer: Spend the hour before bed winding down. Avoid work, stressful news, and intense exercise.
  • Manage Your Light: Dim the lights and stop using electronic screens about 30 minutes before sleep.
  • Be Consistent: Go to bed and wake up around the same time every day.


By making sleep a priority, you're not just resting; you're actively preparing for success with a sharp, clear, and high-performing mind.


View Maximize Your Day to see exactly how fatigue affects your performance!

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