Setting Clear Expectations Reduces Employee Quitting

Cathie Leimbach • July 5, 2023

Remember when you had a coach, teacher, mentor, parent, friend who believed in you 100%? Their high expectations and total belief for what you could do enabled you to perform better than you imagined, consistently and confidently.  You felt good about being successful and you wanted to experience more of these good feelings.  You knew you were in a right-fit place and never considered quitting the team.  You took more courses with that teacher because you understood their expectations.  You spent more time with that friend because you both had similar expectations of the friendship. Likewise, when managers are clear about workplace expectations and provide reinforcing feedback, employees are likely to succeed and much less likely to quit.     

 

However, a recent Harvard Business study found that 69% of managers reported being uncomfortable communicating with their employees.  When managers don't tell employees specifically what they want them to do in a way that the employees understand what is expected, there is little chance of them producing the desired results.  This often leads to managers complaining about employee performance or ignoring underperformers.  Employee frustration with their failure and inadequate communication with their boss causes them to resign, work with mediocre effort, or become a quiet quitter (to collect a paycheck but not even try to accomplish anything).

 

Effective managers make it a priority to clearly communicate expectations.  They share exactly what results they are expecting from each employee, specify which procedures are to be followed, and regulary provide feedback so employees know when they are or aren't fulfilling expectations. Imagine how your employees will feel when they know what is expected.  Good performers will be confident about keeping their job and poor performers will know where they need to improve.  Nobody will be wondering if they are on the right track so they won't be wasting time and energy worrying about their job security.  They will be likely to become strong performers who aren't thinking of quitting your organization. 


Here are some best practices for communicating expectations an regulary reinforcing them so your employees are clear about workplace expectations:

  • Connect the company "why" to your employee's "Why".  Your employees need to know why what they do matters. More importantly, they need to find a sense of purpose in your organization's mission. Treat your employees like they make a difference, and they will.
  • Be clear. Set clear expectations and goals. Meet with each of your direct reports one-on-one periodically to make sure they understand what "good performance" is. And put it in writing so that it is easy to keep track of what has or hasn't been communicated.
  • Co-Create Goals. Don't dictate. Co-creating goals and expectations will create higher buy-in and more significant accountability. Having a conversation with each of your employees will empower and support them to meet and exceed expectations.  
  • Provide C.A.R.E feedback. Continuous. Accessible. Regular. Empathetic. Schedule regular meetings continually. Be responsive, approachable, and empathetic. You have a unique opportunity to unleash the most significant contributions of others.
  • Hold them accountable.  Praise their successes, kindly point out where improvement is needed, and willingly give them the support necessary to become more effective.
  • Be approachable.  Encourage your employees to reach out to you with their questions.  Be available when they need clarification.  Welcome the disruption to your schedule when the purpose is to equip an employee to do their job more effectively. 
  • Get out of their way. Develop agreed-to expectations with each employee. Give them the support they need. And then let them do their thing. Trust that they can solve the problem, find the solution, take care of the customer, innovate and inspire other team members. 

 

As managers, it is essential that you communicate and reinforce expectations effectively and frequently.  You will be making huge deposits into your employees' confidence and performance, greatly decreasing the likelihood that they will quit your company. 


What can you do this month to communicate your expectations more clearly?  Register for - and attend - our free 45-minute webinar “3 Tips to Reduce Employee Quitting”.   

Age and Gender Shape How Employees Want to Be Appreciated

By Cathie Leimbach • June 10, 2025
In today’s evolving workplace, one constant remains: employees want to feel valued. Interestingly, research comparing data from before and after COVID-19 shows that employees' preferred languages of appreciation have remained remarkably consistent over time. However, age and gender differences reveal important nuances leaders shouldn’t ignore. Gender differences are clear. Men more frequently chose Acts of Service as their preferred form of appreciation (26%), while women gravitated toward Words of Affirmation (46%). When asked about their least preferred language, women were more likely to rank Acts of Service at the bottom, while men showed a strong dislike for Tangible Gifts. Age also matters. Employees over 60 overwhelmingly preferred Words of Affirmation (48%), while the youngest generation (under 20) leaned toward Quality Time (33%). These trends suggest that life stage and workplace experience shape what appreciation feels most meaningful.  The takeaway? While core preferences haven't shifted dramatically post-COVID, effective leaders need to understand and respond to individual differences. Avoid blanket strategies and invest in knowing how each team member feels most valued. Personalized appreciation builds stronger teams—across every generation and gender. For further details, see Dr. Paul White’s article on gender differences in appreciation preference.

Why Better Leaders Mean Better Bottom Lines

By Cathie Leimbach • June 3, 2025
Let’s talk straight—leadership development isn’t just a “nice to have.” It’s the engine behind real economic progress. John Kotter, a world-renowned voice in leadership and change, made it clear: organizations don’t rise or fall on products alone—they succeed because of how well they lead through change. When leaders know how to cast vision, inspire action, and adapt quickly, the ripple effect is huge. Teams become more engaged. Strategy gets implemented faster. Resistance turns into momentum. And yes—revenue and results improve.  Kotter’s work shows that companies with strong leadership navigate uncertainty better and capture more market share during tough times. Why? Because effective leaders create clarity in the chaos. They don’t just manage—they lead change with purpose. If we want to strengthen our teams, our organizations, and even our communities, we have to prioritize leadership development. Not later—now. Because when leadership improves, so does everything else. That’s not just theory. That’s proven strategy. Click here to view the document: Better Leader = Better Bottom Lines and see why investing in leadership pays off. Let’s build leaders who build better futures.
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