Providing Employees with Frequent Feedback

Cathie Leimbach • March 5, 2024

When employees receive regular feedback on their performance, their productivity and morale, as well as the organization’s retention and bottom line, improve. Once leaders have set and communicated clear expectations and monitored employee progress and results, it is important to let them know how well they are performing.


When you catch employees doing something right, tell them so they know which tasks they are doing correctly. Their stress level falls because they know they are on the right track. This gives them more confidence in their work.

When you see that an employee is not meeting expectations, it is important to have a conversation with them, identify the bottleneck, and determine a corrective action. Employees may lack appropriate equipment and tools, not fully understand expectations, or need more training.


Nobody likes negative feedback, so few people underperform intentionally. Many are afraid of being fired if they approach their manager to ask for help.  Studies show that most employees are very thankful for negative feedback if it is followed by a plan to correct their performance, helping them be successful. So, it is important that leaders have the courage to address underperformance in a calm manner which helps the team member become a valued employee.



The frequency of praise and corrective feedback varies with the employee’s competence and confidence. When an individual is new to a task, it is appropriate to provide feedback every few minutes initially, dropping back to hourly, and then daily. As people become more familiar with a task, positive and corrective feedback can become less frequent. However, to build and maintain an engaged and productive workforce, it is important that managers acknowledge even highly competent individuals at least weekly. 

Feedback Isn't a Download. It's a Dialogue.

By Cathie Leimbach • July 14, 2026
Most leaders know they should give feedback. Yet many avoid it. Not because they don't care, but because they worry they'll discourage someone, create conflict, or say the wrong thing. Unfortunately, when feedback is delayed, vague, or avoided, employees don't feel supported—they feel uncertain. Research highlighted in a recent McKinsey Quarterly article found that employees who receive regular, specific feedback are significantly more engaged than those who don't. The problem isn't that employees dislike feedback. They dislike feedback that feels judgmental, unclear, or disconnected from their growth. The strongest leaders understand something important: Feedback isn't a download. It's a dialogue. When leaders approach feedback as an employee development conversation rather than a list of mistakes, people become more open to hearing hard truths and more motivated to improve. Effective feedback communicates two powerful messages at the same time: I respect you. I believe you can grow. That combination changes everything. The best leaders don't simply evaluate past performance; they help employees see future potential. Rather than focusing only on what went wrong, they provide feedforward —guidance on what someone can do to become even more successful. High-performing organizations understand a simple truth: Improvement requires input. The question for leaders isn't whether to give feedback. It's whether our feedback leaves people feeling smaller—or stronger. Feedback doesn't change people. Better conversations do. Download our one-page guide: 5 Practices That Turn Feedback Into Growth Learn five practical ways to make every feedback conversation more productive, more encouraging, and more likely to inspire lasting growth. Conversation is where leadership happens

Performance Conversations: Clarity Is Kindness

By Cathie Leimbach • July 7, 2026
Most leaders want better performance. They want employees who take ownership, meet expectations, solve problems, and continue growing. Yet many leaders seldom initiate performance conversations – and when they do, it doesn’t go well. Leaders often hesitate because they fear discouraging people. Employees, meanwhile, don't know if they are missing the target. This can be costly. Research highlighted in McKinsey's Courageous Conversations article found that organizations with strong performance practices are four times more likely to outperform their peers. Yet fewer than one-third of employees believe performance reviews actually help them improve. The problem is not just a lack of performance conversations. It's a lack of clarity. The article points to a simple but powerful distinction: separate the hardware of performance from the software of performance. The hardware includes facts, goals, KPIs, commitments, timelines, and standards. The software includes tone, timing, relationships, empathy, and intent. When leaders clearly explain the facts while delivering them with care and respect, employees become more receptive to improvement. Strong leaders don't judge people—they diagnose work.  They focus on behaviors, actions, and results rather than character. They clarify expectations, provide coaching, and create frequent opportunities for alignment. In high-performing cultures, clarity isn't viewed as criticism. It is viewed as support. As the article notes, "Clarity is a kindness, and ambiguity is a burden." Employees deserve to know where they stand, what success looks like, and how to improve. When leaders provide that clarity with dignity and respect, performance conversations become growth conversations. And growth is where better results begin. Download the Performance Conversations: Hardware & Software Checklist for Leaders and learn how to have everyday performance discussions that include opportunities for growth, accountability, and stronger results.