Providing Employees with Frequent Feedback

Cathie Leimbach • March 5, 2024

When employees receive regular feedback on their performance, their productivity and morale, as well as the organization’s retention and bottom line, improve. Once leaders have set and communicated clear expectations and monitored employee progress and results, it is important to let them know how well they are performing.


When you catch employees doing something right, tell them so they know which tasks they are doing correctly. Their stress level falls because they know they are on the right track. This gives them more confidence in their work.

When you see that an employee is not meeting expectations, it is important to have a conversation with them, identify the bottleneck, and determine a corrective action. Employees may lack appropriate equipment and tools, not fully understand expectations, or need more training.


Nobody likes negative feedback, so few people underperform intentionally. Many are afraid of being fired if they approach their manager to ask for help.  Studies show that most employees are very thankful for negative feedback if it is followed by a plan to correct their performance, helping them be successful. So, it is important that leaders have the courage to address underperformance in a calm manner which helps the team member become a valued employee.



The frequency of praise and corrective feedback varies with the employee’s competence and confidence. When an individual is new to a task, it is appropriate to provide feedback every few minutes initially, dropping back to hourly, and then daily. As people become more familiar with a task, positive and corrective feedback can become less frequent. However, to build and maintain an engaged and productive workforce, it is important that managers acknowledge even highly competent individuals at least weekly. 

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There was a time when many employees expected to spend most of their careers with one organization. Job security, pensions, and long-term loyalty often kept people in the same company for decades. Today's workforce thinks differently. Millennials and Gen Z expect to build careers—not necessarily with one employer. If they don't see opportunities to learn, grow, contribute, and advance, they'll find them somewhere else. Research consistently shows that younger employees are looking for more than a paycheck. They want managers they trust, meaningful work, opportunities to develop, flexibility when possible, and a workplace where they feel respected, supported, and heard. Gallup reports that 87% of Millennials say professional development is important to their job satisfaction. Combined with growing expectations for work-life balance and a positive workplace culture, it's no surprise that organizations relying primarily on compensation to retain employees continue to struggle with turnover. The encouraging news is that leaders influence most of what keeps people engaged.  Managers who hold meaningful conversations, clarify expectations, recognize contributions, coach for growth, and genuinely care about their employees create workplaces where people want to stay. They build trust, strengthen engagement, and help employees grow, succeed, and see a future with the organization. Today's retention isn't driven by job security or loyalty alone. It's driven by a workplace experience where employees are growing, supported by leaders they trust, and confident their contributions matter. Download our Retention Conversation Guide to discover practical ways to strengthen trust, engagement, and retention—one leadership conversation at a time. Conversation is where leadership happens.