Providing Employees with Frequent Feedback

Cathie Leimbach • March 5, 2024

When employees receive regular feedback on their performance, their productivity and morale, as well as the organization’s retention and bottom line, improve. Once leaders have set and communicated clear expectations and monitored employee progress and results, it is important to let them know how well they are performing.


When you catch employees doing something right, tell them so they know which tasks they are doing correctly. Their stress level falls because they know they are on the right track. This gives them more confidence in their work.

When you see that an employee is not meeting expectations, it is important to have a conversation with them, identify the bottleneck, and determine a corrective action. Employees may lack appropriate equipment and tools, not fully understand expectations, or need more training.


Nobody likes negative feedback, so few people underperform intentionally. Many are afraid of being fired if they approach their manager to ask for help.  Studies show that most employees are very thankful for negative feedback if it is followed by a plan to correct their performance, helping them be successful. So, it is important that leaders have the courage to address underperformance in a calm manner which helps the team member become a valued employee.



The frequency of praise and corrective feedback varies with the employee’s competence and confidence. When an individual is new to a task, it is appropriate to provide feedback every few minutes initially, dropping back to hourly, and then daily. As people become more familiar with a task, positive and corrective feedback can become less frequent. However, to build and maintain an engaged and productive workforce, it is important that managers acknowledge even highly competent individuals at least weekly. 

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!