Setting and Achieving Clear Goals

Cathie Leimbach • October 21, 2023

Setting clear goals is a foundational skill for effective leadership and personal growth. To harness this skill, leaders should focus on three essential elements: specificity, communication, and perseverance.


Firstly, specificity is key. Ambiguous goals like "improve performance" lack the clarity needed for successful execution. Instead, leaders should define objectives with precision, such as "increase quarterly sales by 15%." Specific goals provide a roadmap for action and empower teams to channel their efforts effectively.


Secondly, communication is the bridge between vision and execution. Leaders must articulate their expectations clearly, providing context and rationale. This enables teams to align their efforts with the overarching goal and fosters a sense of purpose.


Lastly, perseverance is the secret ingredient. Achieving significant results often involves facing challenges and setbacks. Leaders must remain patient and persistent, continuously monitoring progress and adapting as necessary.



In conclusion, clear goals, communicated effectively and pursued with determination, are the cornerstones of success in leadership and personal development. By mastering these elements, leaders can inspire their teams to achieve remarkable results.

Age and Gender Shape How Employees Want to Be Appreciated

By Cathie Leimbach • June 10, 2025
In today’s evolving workplace, one constant remains: employees want to feel valued. Interestingly, research comparing data from before and after COVID-19 shows that employees' preferred languages of appreciation have remained remarkably consistent over time. However, age and gender differences reveal important nuances leaders shouldn’t ignore. Gender differences are clear. Men more frequently chose Acts of Service as their preferred form of appreciation (26%), while women gravitated toward Words of Affirmation (46%). When asked about their least preferred language, women were more likely to rank Acts of Service at the bottom, while men showed a strong dislike for Tangible Gifts. Age also matters. Employees over 60 overwhelmingly preferred Words of Affirmation (48%), while the youngest generation (under 20) leaned toward Quality Time (33%). These trends suggest that life stage and workplace experience shape what appreciation feels most meaningful.  The takeaway? While core preferences haven't shifted dramatically post-COVID, effective leaders need to understand and respond to individual differences. Avoid blanket strategies and invest in knowing how each team member feels most valued. Personalized appreciation builds stronger teams—across every generation and gender. For further details, see Dr. Paul White’s article on gender differences in appreciation preference.

Why Better Leaders Mean Better Bottom Lines

By Cathie Leimbach • June 3, 2025
Let’s talk straight—leadership development isn’t just a “nice to have.” It’s the engine behind real economic progress. John Kotter, a world-renowned voice in leadership and change, made it clear: organizations don’t rise or fall on products alone—they succeed because of how well they lead through change. When leaders know how to cast vision, inspire action, and adapt quickly, the ripple effect is huge. Teams become more engaged. Strategy gets implemented faster. Resistance turns into momentum. And yes—revenue and results improve.  Kotter’s work shows that companies with strong leadership navigate uncertainty better and capture more market share during tough times. Why? Because effective leaders create clarity in the chaos. They don’t just manage—they lead change with purpose. If we want to strengthen our teams, our organizations, and even our communities, we have to prioritize leadership development. Not later—now. Because when leadership improves, so does everything else. That’s not just theory. That’s proven strategy. Click here to view the document: Better Leader = Better Bottom Lines and see why investing in leadership pays off. Let’s build leaders who build better futures.
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