Clear Expectations Yield Success

Cathie Leimbach • February 20, 2024

Effectively communicating workplace expectations involves providing specific details about the desired outcomes and setting clear deadlines. For instance, if a marketing team is tasked with launching a new product campaign, expectations could include developing a comprehensive marketing strategy, creating engaging content for various platforms, and achieving a specific target for website traffic or sales conversions.


To illustrate, one expectation might be to increase website traffic by 20% within the first month of the campaign launch. This expectation is clear, measurable, and aligns with the overall goal of the project. Additionally, specifying a deadline, such as achieving this milestone by the end of the first quarter, provides a tangible timeframe for team members to work towards.


Similarly, if the software development team is working on a new app release, expectations could include delivering a bug-free product with specific features. Deadlines could be set for the completion of coding, then of testing, and finally, ensuring the app is ready for launch by a particular date, such as the end of the fiscal year.



By providing concrete expectations and deadlines, employees gain a clear understanding of what is required of them and when it needs to be accomplished. This clarity fosters accountability, enables effective planning, and ultimately leads to successful project outcomes.

Why Engagement Isn’t About Perks

By Cathie Leimbach • February 10, 2026
When engagement drops, many organizations reach for perks—rewards, programs, or incentives. These can create a short lift, but they rarely solve the real issue. Engagement starts with expectations. Most people want to do good work. What gets in the way isn’t motivation—it’s uncertainty. When priorities shift, roles feel unclear, or success means different things to different leaders, people disengage quietly. Leaders often don’t realize they’re contributing to this. Vague direction, inconsistent follow-through, or assuming “they already know” leaves teams guessing. Over time, guessing turns into frustration—and frustration turns into disengagement. Strong engagement cultures focus on leadership basics: Clear priorities Shared definitions of success Aligned expectations Consistent reinforcement When expectations are clear, people move with confidence. They take ownership, collaborate better, and stay engaged because they know where they’re headed. Perks can support engagement—but only after clarity is in place. 👉 Read our full article on Why Engagement Starts With Expectations to turn clarity into a real advantage.

How Could You Create a 5-10% Productivity Shift? 

By Cathie Leimbach • February 3, 2026
When it comes to improvement at work, the focus is often on big changes. But frequently, it’s small shifts that quietly create big results. Productivity rarely improves without strong leadership practices. So, what if better leadership increased productivity by just 5-10%? That could mean: Less rework Faster decisions More follow-through Less firefighting More output — without more people That’s not wishful thinking. When leadership improves, absenteeism and turnover drop. Work flows more smoothly. Results, and the bottom line, improve.  When leaders get clearer, communicate better, and follow through more consistently, friction fades. People know what matters. Decisions move faster. Energy shifts from fixing problems to getting real work done. Organizations that invest in leadership development often see: Higher output Lower turnover Better use of talent Stronger momentum The real shift happens when leaders stop asking, “ Should we invest in leadership ?” and start asking, “ What is it costing us not to ?” 👉 Join our 60-minute Leadership Conversation to see what a 10–15% shift could mean for your organization.