Clear Expectations Yield Success

Cathie Leimbach • February 20, 2024

Effectively communicating workplace expectations involves providing specific details about the desired outcomes and setting clear deadlines. For instance, if a marketing team is tasked with launching a new product campaign, expectations could include developing a comprehensive marketing strategy, creating engaging content for various platforms, and achieving a specific target for website traffic or sales conversions.


To illustrate, one expectation might be to increase website traffic by 20% within the first month of the campaign launch. This expectation is clear, measurable, and aligns with the overall goal of the project. Additionally, specifying a deadline, such as achieving this milestone by the end of the first quarter, provides a tangible timeframe for team members to work towards.


Similarly, if the software development team is working on a new app release, expectations could include delivering a bug-free product with specific features. Deadlines could be set for the completion of coding, then of testing, and finally, ensuring the app is ready for launch by a particular date, such as the end of the fiscal year.



By providing concrete expectations and deadlines, employees gain a clear understanding of what is required of them and when it needs to be accomplished. This clarity fosters accountability, enables effective planning, and ultimately leads to successful project outcomes.

By Cathie Leimbach July 15, 2025
According to research by Vanessa Van Edwards, who analyzed thousands of first encounters, your first impression happens before you even speak. People decide if they like, trust, or want to work with you the moment they first see you. Unfortunately, many of us unknowingly sabotage ourselves with what she calls the "triple threat" of first impression mistakes. The 3 Problems That Kill Your First Impression Problem 1: Making Yourself Small - When you tuck your arms close to your body and hunch your shoulders, you signal low confidence. Looking down at your phone while waiting creates the "universal defeat posture" – chin tucked, shoulders hunched, taking up minimal space. In simple terms, you look like a loser. Problem 2: Hiding Your Hands - Keeping your hands in pockets or out of sight creates subconscious distrust. People need to see your hands to feel safe around you. Problem 3: Avoiding Eye Contact - Direct eye contact triggers oxytocin, which builds trust and connection. Skip this in the first few seconds, and you miss a crucial bonding opportunity. How to Fix These Mistakes The solution is straightforward: keep your hands visible and expressive, stand tall with good posture to take up appropriate space, and make deliberate eye contact within the first few seconds of meeting someone. Master these three elements, and you'll create positive first impressions that open doors instead of closing them. For more detailed research findings and background on Van Edwards' extensive studies, check out Why Vanessa Van Edwards' First Impression Studies Matter .
By Cathie Leimbach July 8, 2025
Based on research by Boris Groysberg, Harvard Business School
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